Obi of Onitsha Commends Globacom for Sponsoring Ofala Festival

Obi of Onitsha Commends Globacom for Sponsoring Ofala Festival

The Obi of Onitsha, Igwe Alfred Nnaemeka Achebe, has praised telecommunications giant Globacom for its unwavering support of the Ofala Festival. The monarch highlighted that Globacom’s involvement has significantly boosted the festival’s profile, driving the kingdom’s push for the festival to be listed on the UNESCO Representative List of Intangible Cultural Heritage of Humanity.

The 2024 edition of the festival marked the 23rd Ofala since Igwe Achebe ascended the throne. It commenced with the traditional Iru Ofala on Friday and concluded with the Azu Ofala on Saturday. One of the most anticipated moments of the celebration was the Obi’s emergence from his annual seclusion, during which he performed a majestic dance around the Ime Obi in his full royal regalia. His palace chiefs followed suit, dancing to the "Egwu Ota" before paying homage to the king. Several age groups, from the newly formed Ifedioranma, Ugoamaka, and Oganiru Onicha, to older groups, also danced in vibrant uniforms and paid tribute to Igwe Achebe.

In recognition of the significance of the festival, Globacom will host a Royal Banquet in honor of the monarch on Wednesday, October 23, marking the official end of this year's Ofala Festival.

Globacom, known for its consistent support of cultural initiatives across Nigeria, reiterated its commitment to promoting and preserving culture. The company’s Divisional Head, South, Mr. Tochukwu Okechukwu, who represented Globacom at the event, explained that the firm recognizes the vital role culture plays in fostering national identity and unity. He noted that cultural industries such as festivals, tourism, and arts can drive economic growth, create jobs, and promote local products.

"Culture fosters social cohesion, enhances creativity, and improves problem-solving skills. It also contributes to a nation's soft power, boosting its international influence through diplomacy, trade, and cultural exchanges," Okechukwu remarked.

He also emphasized the importance of communication in promoting human connection and understanding, particularly in today’s interconnected world. Okechukwu affirmed that Globacom’s mission is to provide affordable telecom services and digital solutions that empower individuals and communities.

As technology continues to evolve, Globacom is committed to ensuring that innovation complements tradition. “We envision a future where technology and cultural heritage coexist, enriching lives and strengthening community bonds. This is why we will continue supporting cultural festivals like Ofala and Ojude Oba,” he concluded.