Fidelity Bank Named Fastest-Growing Nigerian Brand as Value Triples

Fidelity Bank Named Fastest-Growing Nigerian Brand as Value Triples

By Wasiu Alli

Lagos, Nigeria – Fidelity Bank Plc has emerged as Nigeria’s fastest-growing brand in 2025, with its brand value more than tripling over the past year, according to the latest ranking by Brand Finance, a leading London-based brand valuation consultancy.

The new report highlights Fidelity’s rising market dominance and growing investor confidence, fueled by the bank’s robust financial performance and strategic initiatives, despite prevailing economic headwinds.

According to Brand Finance’s annual valuation report, Fidelity Bank recorded a remarkable 210% increase in Profit Before Tax (PBT) to N385.2 billion in 2024. Gross earnings also rose significantly, reflecting an increase in interest income and a growing customer base.

“Fidelity Bank’s brand value growth is underpinned by strong financial performance in 2024,” the report stated.

The lender's strong fundamentals were further validated by the overwhelming market response to its capital raise. In February 2025, its public offer was oversubscribed by 237.9%, while its rights issue was 137.7% oversubscribed — a clear sign of investor confidence in the bank’s strategic direction and leadership.

Fidelity’s efforts have not gone unnoticed globally. The bank was named Nigeria’s Best Private Bank at the 2025 Euromoney Awards, underscoring its excellence in wealth management and client service.

These achievements have propelled Fidelity back into the elite club of Nigerian firms with a market capitalisation exceeding N1 trillion. The bank’s share price rose 5.3% from N19.95 to N21.00 on the Nigerian Exchange as of May 13, 2025. Over the past year, the stock has rallied by 141%, driven by strong earnings and investor sentiment.

In Q1 2025 alone, Fidelity Bank posted a 190% surge in profit after tax to N91 billion, supported by higher interest income, foreign exchange gains, and improved cost efficiency.

The bank is also well-positioned to meet the Central Bank of Nigeria’s new N500 billion minimum capital requirement through equity, according to the report.

Meanwhile, Brand Finance named United Bank for Africa (UBA) and First Bank of Nigeria as the strongest brands in Nigeria, while Access Bank retained its crown as the most valuable brand for the fourth year in a row, with a brand value exceeding N893.3 billion.

Banking brands dominated the 2025 rankings, accounting for 59% of the total brand value in Nigeria — a testament to the sector’s resilience and performance.

Brand Finance measures brand value using the royalty relief method, which combines market-based and income-based valuation approaches, while brand strength is assessed through intangible metrics such as customer loyalty and global reach.

Fidelity Bank’s continued growth and recognition affirm its position as one of Nigeria’s leading financial institutions, setting the pace for innovation, trust, and investor value in the country’s banking landscape.