Customs Engages Bingham University Students in Practical Public Relations Learning

Customs Engages Bingham University Students in Practical Public Relations Learning

Abuja, July 10, 2025 — In a strong display of its commitment to youth engagement and professional mentorship, the Nigeria Customs Service (NCS) welcomed final-year Mass Communication and Media Studies students from Bingham University, Abuja, to its headquarters in Maitama, Abuja, for an immersive academic excursion.

The visit, which took place on Wednesday, July 9, was led by Sebastian Abu, a senior lecturer and communication strategist at the university. It was designed to bridge the gap between classroom learning and real-world application of public relations principles—particularly within the context of a high-profile security agency like the NCS.

Welcoming the students, the National Public Relations Officer of Customs, Assistant Comptroller Abdullahi Maiwada, offered valuable insights into the evolving role of strategic communication in governance, national security, and economic development.

“Public relations within the Nigeria Customs Service goes far beyond media relations,” Maiwada explained. “It includes crisis communication, stakeholder engagement, institutional reputation management, and ensuring that our information ecosystem supports national objectives.”

He emphasized that effective communication in security institutions requires continuous learning, technological adaptation, and a strong understanding of public perception, especially in a digital age where information travels rapidly and reputation can shift in moments.

Urging the students to stay humble and teachable, Maiwada described communication as a dynamic, ever-evolving field that demands a firm grasp of both theory and emerging technologies.

The visit included a comprehensive tour of the Customs PR Unit, where students interacted with officers involved in media content creation, digital engagement, crisis response, and internal communications. They also watched in-house documentaries and explored the digital tools used by the Service to maintain its public image.

Speaking earlier, Sebastian Abu commended the professionalism of the Customs PR team, noting that the NCS has become a model for strategic communication in the public sector.

“This isn’t just an excursion; it’s a deliberate academic partnership—an opportunity for our students to observe how top-tier communication is practiced in a real-world setting,” he said. “The Nigeria Customs Service has set a benchmark that should be replicated across other government institutions.”

Several students preparing to graduate in the coming weeks shared their aspirations and expressed gratitude to the Service for the opportunity. They described the engagement as inspiring, informative, and timely, particularly as they prepare to enter the workforce.

The visit reflects the growing emphasis on practical education, experiential learning, and the role of government institutions in supporting academic development and future-ready professionals.