Purp Crowned Winner of Bigi-Sponsored Nigerian Idol Season 10 in Historic Finale

Purp Crowned Winner of Bigi-Sponsored Nigerian Idol Season 10 in Historic Finale

Lagos, Nigeria – July 13, 2025 — The tenth season of Nigerian Idol came to a dazzling and emotional conclusion on Sunday night as sensational vocalist Purp was crowned winner of the landmark edition of the popular music reality show, proudly sponsored by Bigi, the flagship beverage brand from Rite Foods Limited.

With the season themed “Rise to Victory,” Purp captivated audiences across Nigeria and beyond with her powerful voice, passionate performances, and inspiring determination. Her victory not only earned her the coveted title but also secured a transformative prize package that includes ₦30 million, a brand-new car, a music recording contract, a DStv Explora, and a solid launchpad for a promising music career.

Purp triumphed over fellow finalist Raymu in a thrilling finale that celebrated a ten-week journey of growth, resilience, and raw talent. The finale was marked by unforgettable performances, appearances by past winners and runners-up, and an outpouring of support from fans who voted in their millions to crown the next big music star.

Now in its fifth consecutive year as headline sponsor, Bigi once again demonstrated its commitment to youth empowerment and creative excellence, using the Nigerian Idol platform to spotlight emerging Nigerian music talents.

Speaking during the finale, Dr. Busola Tejumola, Head of General Entertainment at MultiChoice Nigeria, described the moment as historic, noting the significance of having a strong female winner who represents a new wave of musical inspiration.

“Tonight marks a truly special moment on the Nigerian Idol stage,” said Dr. Tejumola. “Purp’s win is not just a personal achievement—it’s a powerful statement about passion, representation, and possibility. We are proud to have her join the league of extraordinary Nigerian Idol alumni. Our sincere thanks go to all the previous winners and finalists who graced tonight’s finale and reminded us of the show’s enduring legacy over the past decade.”

As Nigerian Idol Season 10 comes to a close, MultiChoice celebrates a decade of discovering and nurturing musical excellence, while reaffirming its commitment to sustaining a platform that gives voice to Nigeria’s brightest stars.

The season delivered unmatched entertainment, high-quality production, and nationwide engagement, thanks to the energetic support of Bigi Drinks, whose role as sponsor helped elevate the show’s reach and cultural impact.

Rite Foods Limited and Bigi extended warm congratulations to Purp on her victory and reiterated their commitment to celebrating Nigerian talent, creativity, and youth empowerment.

“We are proud to have played a role in this incredible journey,” said a representative of Rite Foods. “Purp’s win is a testament to the talent and spirit of Nigerian youth, and we look forward to seeing her soar.”

With her win, Purp joins an elite circle of Nigerian Idol champions and begins a new chapter filled with promise, spotlight, and the backing of a nation eager to see her shine on both local and global stages.