Nestlé Pure Life Adopts Clear Caps to Strengthen Commitment to Sustainable Packaging in Nigeria

Nestlé Pure Life Adopts Clear Caps to Strengthen Commitment to Sustainable Packaging in Nigeria

Lagos, Nigeria — In a strategic move to advance its sustainability goals, Nestlé Nigeria has rolled out clear bottle caps across its entire Pure Life bottled water range — excluding the Pure Life Protect variant — to enhance recyclability and reduce plastic waste.

The transition to clear caps, which began with the 33cl bottle, has now been extended to all other bottle sizes. By eliminating the traditional blue pigmentation, the clear caps make it easier for recyclers to identify, sort, and repurpose the plastic material, contributing to the development of a circular economy.

Speaking on the innovation, Olutayo Olatunji, Business Executive Officer, Nestlé Waters, described the move as more than just a design update.

“At Nestlé Pure Life, caring for our consumers and for the planet has always been at the heart of what we do. The clear cap represents a deeper commitment to sustainability. From being the first and only water brand in Nigeria to introduce bottles made with 50% recycled PET (rPET), to now eliminating colored caps, each step we take is deliberate and aimed at delivering a holistic hydration experience that respects both people and the environment,” he said.

As global conversations around environmental responsibility intensify, packaging innovation continues to emerge as a key driver of change. Victoria Uwadoka, Corporate Communications, Public Affairs and Sustainability Lead at Nestlé Nigeria, emphasized the company’s leadership in this space.

“At Nestlé, sustainability is not a buzzword — it’s a responsibility. Introducing clear caps is a significant shift in purposeful design. We’re creating packaging that serves consumers, supports recyclers, and protects our planet. It’s about designing with impact in mind,” she stated.

This latest development is aligned with Nestlé’s global ambition to make 100% of its packaging recyclable or reusable by 2025. In Nigeria, the clear cap initiative underscores Nestlé’s ongoing efforts to enable a more environmentally responsible hydration experience that meets evolving consumer needs while safeguarding natural resources for future generations.