Rite Foods Celebrates Eid-el-Maulud with Muslim Faithful, Promotes Unity and Togetherness

Rite Foods Celebrates Eid-el-Maulud with Muslim Faithful, Promotes Unity and Togetherness

Lagos, Nigeria – Leading food and beverage company, Rite Foods Limited, has joined Muslim faithful across Nigeria in commemorating Eid-el-Maulud, the celebration of the birth of Prophet Muhammad, with a message of peace, love, and unity.

In a goodwill message, the company extended warm wishes to families and communities, encouraging them to embrace the Prophet’s teachings of kindness, tolerance, and harmony in society.

Managing Director and Chief Executive Officer of Rite Foods Limited, Seleem Adegunwa, urged Muslims to reflect on the season as an opportunity to renew their faith and commitment to noble values.

“Eid-el-Maulud is a time of reflection, gratitude, and togetherness. At Rite Foods, we are delighted to share in this joy with our Muslim brothers and sisters by offering refreshing products that bring families together and make every celebration memorable,” Adegunwa said.

Highlighting the company’s product portfolio—including 13 variants of Bigi carbonated soft drinks, premium Bigi Table Water, Sosa Fruit Drink in five flavours, the popular Fearless Energy Drink, and its iconic sausage rolls—Adegunwa said Rite Foods remains committed to enhancing festive experiences with quality products.

Also speaking, Head of Corporate Affairs and Sustainability, Ekuma Eze, emphasized the brand’s bond with consumers.

“Our products are made to be part of moments of joy, reflection, and togetherness. As Muslims celebrate, we encourage them to refresh, bond, and pray for peace and progress in our nation,” he said.

Rite Foods’ consistent drive for innovation and excellence has earned it industry recognition, including the ‘Food Company of the Year 2024’ award at the Independent Media Awards, alongside multiple brand awards for Bigi, Fearless, Sosa, and Rite Sausage Rolls.

The company reaffirmed its promise to continue delivering products that not only refresh but also foster unity, making every celebration truly special.