Rite Foods Lights Up 2025 Lagos Comic Convention with Bold Flavors and Interactive Experiences

Rite Foods Lights Up 2025 Lagos Comic Convention with Bold Flavors and Interactive Experiences

Rite Foods Limited, Nigeria’s leading food and beverage company, added vibrance to the 2025 Lagos Comic Convention with an energetic showcase of its flagship brands—Sosa Fruit Drink, Bigi, and Rite Sausage Rolls.

The annual convention, held at the Landmark Event Centre, Victoria Island, Lagos, brought together thousands of fans, creators, and industry stakeholders to celebrate comics, animation, film, and pop culture.

Rite Foods’ activation at the event combined flavor with fun, creating memorable experiences for attendees. Guests enjoyed refreshing Sosa Fruit Drink, delicious Bigi, and Rite Sausage Rolls, while an interactive photo booth provided lively, branded snapshots that quickly became a social media hit.

With over 2,000 guests engaged and more than 600 directly participating in the brand’s activities, the company’s presence resonated strongly among attendees, who praised both the quality of the products and the creativity of the brand experience.

Speaking on the sidelines of the event, Head of Marketing at Rite Foods Limited, Boma Harrison, said:
“Our participation in the Lagos Comic Convention reflects our commitment to celebrating Nigeria’s vibrant creative culture. Events like this give us the opportunity to connect with our consumers in unique ways while supporting the wider entertainment and pop culture ecosystem.”

Other corporate brands at the convention included Minimie, Verve, and Carbon, underscoring the growing interest of major players in Nigeria’s expanding creative economy.

Rite Foods, the maker of Bigi soft drinks, Sosa Fruit Drink, Rite and Bigi Sausage Rolls, and Fearless Energy Drink, reaffirmed its dedication to innovation, quality, and community engagement. The company says it looks forward to building stronger ties with Nigeria’s creative communities in future editions of the convention.