Rite Foods Limited Champions World Clean-Up Day with Bold Commitment to Sustainability

Rite Foods Limited Champions World Clean-Up Day with Bold Commitment to Sustainability

Lagos, Nigeria – As nations across the globe marked World Clean-Up Day, Nigeria’s leading food and beverage company, Rite Foods Limited, has reaffirmed its commitment to building a cleaner, greener environment through a series of impactful sustainability initiatives.

For years, Rite Foods has been at the forefront of environmental stewardship, with flagship projects such as Rite on the Beach and active participation in the Plastic-Free July campaign. These interventions have cleared thousands of kilograms of plastic waste from ecosystems while creating recycling opportunities and driving environmental education among children and communities.

The Rite on the Beach project, which mobilizes volunteers for clean-up exercises along Nigeria’s coastlines, has played a critical role in safeguarding marine life and preserving coastal beauty. In addition, the company expanded its reach this year with Plastic-Free July, a Lagos-wide campaign promoting responsible plastic disposal.

Working with the Office of Sustainable Development Goals of the Lagos State Government, Rite Foods distributed recoverable bags in malls and communities, introduced staff waste-sorting programs, and sensitized residents on proper waste segregation. The campaign led to the recovery of more than 40 tons of plastic waste in just one month.

Speaking on the company’s efforts, Mr. Ekuma Eze, Head of Corporate Affairs and Sustainability, said:

“World Clean-Up Day is a reminder of our shared duty to protect the environment we all depend on. At Rite Foods, sustainability is not just a project—it is a commitment to the future.”

Also commenting, Mr. Dennis Aideloje, Corporate Affairs and Sustainability Manager, emphasized the brand’s broader vision:

“As a Proudly Nigerian and Truly World-Class brand, we are committed to transforming waste into hope. Beyond clean-ups, our initiatives provide children in underserved communities with tools for learning and a brighter tomorrow.”

By converting recovered plastics into useful products such as school bags, Rite Foods continues to demonstrate the power of a circular economy—protecting the environment while delivering lasting social impact.

Anchored on its sustainability pillars of EYEC – Education, Youth Empowerment, Environmental Stewardship, and Community Development, the company says it will continue to partner with environmental groups, community stakeholders, and volunteers to drive collective action for a cleaner Nigeria.