Martell Unveils ‘The Swift Ascendant’ Sculpture in Collaboration with Dotun Popoola

Martell Unveils ‘The Swift Ascendant’ Sculpture in Collaboration with Dotun Popoola

Martell, Pernod Ricard’s iconic cognac brand famed for its bold and adventurous heritage, has unveiled The Swift Ascendant — a striking metal art installation created in partnership with celebrated Nigerian sculptor Dotun Popoola.

Dotun Popoola, widely recognised for his transformative “scrap art” technique, is renowned for turning discarded metal into powerful artistic expressions. Through his acclaimed Scrap Art Museum, he continues to push the boundaries of creativity by giving new life and purpose to materials often regarded as waste.

In The Swift Ascendant, Popoola reimagines Martell’s historic Swift emblem — the legendary bird that has long symbolised the Maison’s freedom, daring spirit, and limitless ambition. Crafted from hundreds of intricately assembled scrap components, the sculpture pays homage to the audacious character engraved on every Martell bottle.

The installation, showcased as a centrepiece of Martell on the Move, the brand’s dynamic campaign celebrating boldness and movement, was officially unveiled on Friday, November 21, 2025, at the Wings Centre in Victoria Island, Lagos. Speaking at the event, Michael Ehindero, Managing Director, Pernod Ricard Nigeria, described the piece as a vivid representation of Martell’s identity. He noted that the work reflects the brand’s long-standing tradition of “pushing boundaries and choosing boldness over routine.”

Evane Chenuet, Marketing Director at Pernod Ricard Nigeria, added that The Swift Ascendant is more than a work of art, but a cultural statement. She emphasised its ability to spark conversations and inspire consumers as it travels across Lagos, showcasing Martell’s craftsmanship and forward-thinking ethos.

The initiative complements Pernod Ricard’s Sustainability and Responsibility Roadmap, particularly under the Circular Making pillar, underscoring the company’s commitment to fusing creativity, luxury, and environmental consciousness.

With this collaboration, Martell and Pernod Ricard Nigeria reaffirm their dedication to innovative brand expression — one that blends audacity, artistry, and cultural impact to create memorable consumer experiences.