Quickteller’s InsomniaQ Debuts with 12-Hour Celebration of Music, Culture in Lagos

Quickteller’s InsomniaQ Debuts with 12-Hour Celebration of Music, Culture in Lagos

Quickteller has made a strong entry into Africa’s entertainment scene with the successful debut of InsomniaQ, a 12-hour non-stop music and culture experience held on December 21 at the Grand Ballroom of the Lagos Continental Hotel.

The maiden edition attracted a vibrant mix of music lovers, culture enthusiasts and diaspora returnees, delivering a high-energy celebration that showcased African creativity and reinforced Lagos’ status as a major hub for December entertainment.

InsomniaQ featured a carefully curated blend of live performances and DJ sets, highlighting the depth and diversity of African music. From soulful melodies to electrifying performances, the festival sustained energy throughout the night, offering an immersive experience designed to flow with the audience’s natural rhythm.

Beyond music, the event served as a platform for shared cultural expression, fostering connection, discovery and community. The atmosphere reflected a growing appetite for premium, culturally rooted experiences and further positioned Lagos as the heartbeat of Africa’s festive season.

Speaking on the success of the event, Cherry Eromosele, Executive Vice President, Group Marketing and Communications at Interswitch Group, described InsomniaQ as a natural extension of Quickteller’s role in everyday moments of connection and celebration.

“InsomniaQ was created as a space to celebrate African creativity in its full expression—the music, the energy, and the people who make our culture so powerful. Seeing that vision come to life, with thousands of people connecting through sound, movement, and shared experience, has been truly rewarding,” Eromosele said.

She added that the debut edition reinforces Interswitch’s commitment to creating platforms that unite people while spotlighting African talent in meaningful ways.

The success of InsomniaQ reflects Interswitch’s broader vision of supporting initiatives that go beyond financial transactions to enrich everyday life. By blending culture, innovation and community, the company continues to shape how Africans connect and celebrate their evolving creative economy.

With its impressive debut, InsomniaQ has set the pace for future editions and established itself as a promising new fixture on Africa’s December events calendar.