MarkHack 5.0 to Spotlight Culture, Creativity and Human Agency in Nigeria’s AI Conversation

MarkHack 5.0 to Spotlight Culture, Creativity and Human Agency in Nigeria’s AI Conversation

Artificial intelligence and its growing influence on culture, media and human experience will take centre stage at MarkHack 5.0, Nigeria’s leading marketing, media and innovation conference, scheduled for Thursday, June 5, 2026, at the Oriental Hotel, Victoria Island, Lagos.

With the theme, “The Culture Algorithm: AI × Human Experience,” the conference will bring together industry leaders, creatives, technologists, startups, policymakers and cultural innovators to interrogate how algorithms are shaping identity, storytelling, consumer behaviour and everyday life in Nigeria and across Africa.

Organised by in partnership with and , MarkHack 5.0 signals a deliberate shift from tool-focused conversations about artificial intelligence to a more culture-first approach.

According to the organisers, the 2026 edition aims to move beyond discussions about automation and performance metrics to deeper reflections on ethics, creativity, trust and human agency in an algorithm-driven world. At a time when AI adoption is accelerating across marketing, media and the creative economy, the platform is positioning itself as a forum for examining how technology can enhance — rather than erode — culture and lived experience.

The conference will feature keynote sessions and fireside chats with founders, industry executives, researchers and policymakers exploring the intersection of AI, culture and commerce. A multidisciplinary hackathon and demo day will challenge startups developing solutions at the crossroads of AI and human experience, culminating in live demonstrations and recognition for standout innovations.

In addition, immersive content and media experiences will enable filmmakers, digital creators and media professionals to experiment with emerging storytelling formats shaped by technology. Consumer-led panel sessions are also expected to spotlight how everyday users interact with AI-powered platforms and digital systems.

Startup and corporate exhibitions will showcase innovations redefining marketing, media, lifestyle and audience engagement, while an awards segment will honour individuals and organisations contributing to growth and innovation within Nigeria’s marketing, media and technology ecosystem.

Launched in 2022 as Nigeria’s first marketing and media hackathon, MarkHack has evolved into a broader conference and thought-leadership platform, reflecting a wider industry transition from experimentation with new tools to critical engagement with technology’s cultural impact.

Registration for MarkHack 5.0 is currently open at markhack.tech/pitch, with a submission deadline of March 31, 2026. Organisers say the event offers marketers, founders, creators, investors and innovators a platform to connect, collaborate and gain practical insights into leveraging AI in emerging markets.

Interested participants and sponsors can also make inquiries via +234 703 186 9646.