MILO Rolls Out 30-Day Ramadan Gifting Campaign Across Northern Nigeria

MILO Rolls Out 30-Day Ramadan Gifting Campaign Across Northern Nigeria

MILO has launched a 30-day Ramadan gifting campaign across Northern Nigeria, distributing over one million sampled cups and more than 1,000 cartons of MILO, alongside essential Iftar items, to support families and promote unity during the holy month.

The initiative, unveiled at a launch event, underscores the brand’s commitment to sharing in the spirit of kindness, generosity and community that defines Ramadan. In addition to MILO products, the company is distributing prayer mats, prayer kettles and plastic buckets to enhance Iftar preparations for beneficiaries.

Speaking at the launch, Gilbert Tweneboah-Koduah, Category Manager for Beverages, said the campaign reflects the company’s drive to deepen its connection with consumers while aligning with the values of compassion and care that Ramadan represents.

“Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion,” he said.

To ensure effective distribution, the donated items will be handed over to 100 religious and community leaders overseeing mosques with an average congregation of about 300 worshippers each. The leaders are expected to coordinate the distribution to families within their communities.

Chairman of the Kano State Hisbah Board, Sheikh Ibrahim Shehi Mai Hula, commended the gesture, noting that the brand’s intervention would help extend support to more people during Ramadan.

“It’s great to see MILO, a brand we trust, go beyond commercial sales to support those in need during Ramadan. Their donation is helping us reach more people, and we are grateful for their generosity,” he said.

The Ramadan campaign is part of MILO’s broader community-focused initiatives. Over the years, the brand has sustained programmes such as the MILO Building Champs, the MILO Building Champs Sports Fest and the MILO Basketball Championship, aimed at nurturing young talents and strengthening communities nationwide.