Wema Bank Unveils ‘Evolution of Love’ Valentine Campaign, Rewards Customers with Gifts and Celebrity Wedding Performance

Wema Bank Unveils ‘Evolution of Love’ Valentine Campaign, Rewards Customers with Gifts and Celebrity Wedding Performance

Wema Bank has launched its 2026 Valentine’s Day campaign tagged “Evolution of Love, powered by Wema Bank,” offering customers a range of rewards, including cash gifts, luxury experiences, and a special celebrity performance for a couple getting married in February.

The campaign follows the recent launch of “ALAT: The Evolution,” the upgraded version of the bank’s digital platform. According to the bank, the Valentine initiative is inspired by the evolution theme and is designed to celebrate the various forms of love experienced by customers over time — from self-love and friendship to romantic and family bonds.

Describing the concept behind the campaign, Wema Bank said Evolution of Love seeks to redefine Valentine’s celebrations by moving beyond romantic relationships alone and creating room for singles, friends, married couples, and intending couples to be recognised and rewarded.

The campaign is open to new and existing Wema Bank customers across four categories: singles (self-love), friends (friendship), married couples, and couples getting married in February. To participate, customers are required to create a “Love Goal” on the ALAT App and post a one-minute video on any social media platform, sharing how their love journey has evolved over time.

Successful participants stand a chance to win rewards ranging from cash prizes and spa vouchers to vacations and fully sponsored getaways. One couple getting married in February will also receive a special celebrity artiste performance at their wedding, courtesy of Wema Bank.

Speaking on the campaign, the Managing Director and Chief Executive Officer of Wema Bank, Mr. Moruf Oseni, said love remains central to the bank’s customer-first philosophy.

“Love is central to the delivery of true customer-centric service, and as a bank that prides itself on being customer-centric, this is reflected in the thought, intentionality and commitment we put into all we do at Wema Bank,” Oseni said.

He explained that the campaign was designed to reflect the diverse realities of customers. “This year, we decided to celebrate the journey of love across different categories — from friends and couples who have grown together over the years, to lovers taking the bold step of marriage, and even singles, because self-love is crucial,” he added.

Oseni further noted that the bank’s goal is for every customer to feel valued and appreciated during the Valentine season and beyond.

Interested participants are required to upload their one-minute video on any social media platform using the hashtag #ALATEvolutionofLove, while tagging @alat_ng and @wemabank. Where applicable, participants are encouraged to feature the person with whom their love journey has evolved.

To qualify, customers must activate SAW, the voice banking virtual assistant on the upgraded ALAT App, create a personal or group goal named “Love Goal,” fund the goal, and transact with their ALAT or Wema Bank card between February 1 and February 10.

Further details on participation and qualification criteria are available on https://www.wemabank.com/love.