Olam Agri Launches Mama’s Pride Cholesterol-Free Soya Oil to Transform Nigeria’s Edible Oil Market

Olam Agri Launches Mama’s Pride Cholesterol-Free Soya Oil to Transform Nigeria’s Edible Oil Market

Olam Agri has unveiled Mama’s Pride Soya Oil, a cholesterol-free, nutrient-rich cooking oil, in a strategic move aimed at reshaping Nigeria’s edible oil market and promoting healthier nutrition among households.

LAGOS, Nigeria — April 14, 2026: In a decisive step to strengthen Nigeria’s food and nutrition landscape, Olam Agri has launched Mama’s Pride Soya Oil, a premium cooking oil formulated to meet the dietary and health needs of modern Nigerian consumers.

The product was introduced at a well-attended launch event in Lagos, drawing trade partners and distributors from across the country, signaling strong market interest and commercial confidence.

Speaking at the event, Saurabh Kumar, Africa Head of Edible Oil Processing at Olam Agri, described the product as a deliberate innovation tailored for local consumption.

“Mama’s Pride Soya Oil is proudly produced in Nigeria for Nigerians. It delivers superior quality, health benefits, and long-lasting performance, positioning it to redefine standards in the market,” Kumar said.

He added that the launch underscores the company’s sustained investment in Nigeria’s agribusiness sector, spanning rice, wheat milling, animal feed, and sesame production. According to him, the new product leverages locally sourced soybeans and advanced processing capabilities to deliver quality and sustainability.

Also speaking, Head of Marketing, Bola Adeniji, stressed the importance of consumer awareness in combating adulterated edible oils in the market.

“We encourage Nigerians to prioritise safe and nutritious cooking oils. Mama’s Pride Soya Oil offers a trusted option, fortified for better health outcomes,” she said.

Adeniji highlighted the oil’s key attributes, including Vitamin A fortification, Omega 3 and 6 content, zero cholesterol, and extended frying durability, which enhances cost efficiency for households and commercial users.

In his remarks, Nitin Mehta, Managing Director of the company’s Wheat Milling Business, described the launch as a milestone achievement following extensive research and development.

“This is a defining moment for us. After over 18 months of rigorous development, we are delivering a high-quality product at an affordable price point,” Mehta stated, expressing confidence in the support of the company’s existing distribution network.

The product is now available nationwide in multiple packaging formats, including 350ml and 1L pouches, 500ml, 1L, and 2L PET bottles, as well as a 25-litre keg designed for bulk users.

The launch builds on Olam Agri’s broader investments in Nigeria’s agricultural value chain, including a $50 million soybean crushing plant and feed mill complex in Ilorin, Kwara State. The facility, regarded as the largest of its kind in sub-Saharan Africa, has an annual processing capacity of between 250,000 and 350,000 metric tonnes.

The plant supports local soybean farmers while supplying raw materials to the company’s edible oil subsidiary, Ruyat Oil, reinforcing backward integration and local production.

Country Head and Managing Director of Olam Agri Nigeria, Anil Nair, reaffirmed the company’s long-term commitment to Nigeria’s food security and economic development.

“The introduction of Mama’s Pride Soya Oil reflects our ongoing investments in infrastructure, people, and value chains. We are aligned with national priorities to build a resilient and self-sufficient food system,” he said.

Olam Agri operates across food, feed, and fibre segments globally, with a footprint in over 60 countries. The company continues to focus on sustainable sourcing, farmer support, and value chain efficiency as part of its strategy to drive economic growth and improve nutrition outcomes in emerging markets.