Interswitch Deepens Support for Africa’s Creative Economy at 12th Africa Magic Viewers’ Choice Awards (AMVCAs)
LAGOS, Nigeria – May 11, 2026 – Interswitch, through its brands Interswitch, Quickteller, and Verve, has reaffirmed its commitment to Africa’s creative industry by spotlighting excellence at the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) held in Lagos.
The company sponsored three key categories at the awards: Quickteller backed the Best Music Score category, while Verve sponsored Best Writing in a Movie and Best Writing in a TV Series. The categories highlighted the contributions of composers, screenwriters, and creative professionals shaping African storytelling across film and television.
The event, which followed a Cultural Day celebration at the Federal Palace Hotel before moving to the Eko Hotel and Suites for the main ceremony, brought together filmmakers, actors, producers, and industry stakeholders from across the continent. This year’s edition further underscored the rising global relevance and economic potential of African content creation.
At the awards presentation, senior executives of Interswitch participated in honouring winners across sponsored categories. Dr. Cherry Eromosele, Executive Vice President, Group Marketing and Communications, presented the Best Writing in a Movie award to Wale Davies for My Father’s Shadow. Franklin Ali, Group Chief Human Resources Officer, presented the Best Music Score award to Duval Timothy and CJ Mirra for the same film. The Best Writing in a TV Series award went to Annette Shadeya, Natasha Likimani, Mkamzee Mwatela, Arnold Mwanjila, and Makgano Mamabolo for MTV Shuga Mashariki.
Eromosele noted that storytelling remains both a cultural and economic force in Africa, stressing that Interswitch’s involvement goes beyond sponsorship to enabling access, visibility, and opportunity for creatives through technology-driven platforms.
In addition to category sponsorships, Interswitch activated experiential showcases during key AMVCA moments, including Cultural Day and the awards night. These activations demonstrated how its digital payment solutions continue to integrate seamlessly into entertainment and lifestyle experiences.
The company’s continued presence at the AMVCAs reflects a broader trend of collaboration between technology firms and the creative industry, aimed at strengthening Africa’s growing entertainment economy and expanding its global reach.
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