Rite Foods Excites Thousands at Ojude Oba 2026, Reaffirms Commitment to Cultural Heritage

Rite Foods Excites Thousands at Ojude Oba 2026, Reaffirms Commitment to Cultural Heritage

From left: Kudirat Balogun, Chief Financial Officer, Rite Foods Limited; Dapo Abiodun; and Seleem Adegunwa, Managing Director, Rite Foods Limited, during the 2026 Ojude Oba Festival held in Ijebu-Ode, Ogun State.

IJEBU-ODE, Ogun State – Rite Foods Limited, one of Nigeria’s leading food and beverage manufacturers, added colour, excitement, and refreshment to the 2026 Ojude Oba Festival, delighting thousands of participants and reaffirming its commitment to preserving the rich cultural heritage of Ijebu-land.

The annual cultural festival, regarded as one of Nigeria’s most prominent traditional gatherings, brought together Ijebu sons and daughters, dignitaries, tourists, and culture enthusiasts from across the country and beyond in a celebration of unity, identity, and communal pride.

As a major sponsor of the event, Rite Foods attracted large crowds to its pavilion, where guests enjoyed a variety of the company’s award-winning beverages and food products while participating in the vibrant cultural festivities that have defined Ojude Oba for generations.

Speaking on the company’s continued support for the festival, Managing Director of Rite Foods Limited, Seleem Adegunwa, described the sponsorship as a reflection of the company’s dedication to celebrating and preserving the cultural values of the Ijebu people.

According to him, Ojude Oba represents unity, heritage, and community spirit, adding that Rite Foods remains committed to initiatives that strengthen cultural identity and foster social cohesion.

“As a proudly Nigerian company with deep roots in Ijebu-land through our operations in Ososa, we remain committed to supporting initiatives that preserve our culture and strengthen the bonds that connect our people,” Adegunwa said.

The 2026 edition of the festival was themed “Ojude Oba 2026: Celebrating the Legacy of Oba Sikiru Kayode Adetona,” in honour of the late Awujale of Ijebu-land, whose reign and contributions left a lasting impact on the community and the nation.

Also speaking, Brand Manager of Fearless Energy Drink, Olaniyi Aderuku, noted that the company’s relationship with the people of Ijebu-land extends beyond commercial interests.

“Our connection with Ijebu-land is built on shared values and mutual growth. We believe in celebrating the identity of the people and contributing meaningfully to the preservation of their cultural heritage,” he said.

Aderuku explained that the values promoted by Fearless Energy Drink—including courage, ambition, confidence, and self-expression—align closely with the spirit of the Ojude Oba Festival.

He observed that the festival embodies fearlessness through its elaborate fashion displays, horsemanship, creativity, and the pride with which participants celebrate their heritage while embracing modernity.

One of the major attractions at the festival was the energetic performance by the Rite Foods activation team, whose dance presentation entertained guests and further enlivened the atmosphere of the celebration.

Visitors to the Rite Foods pavilion were treated to a range of products, including the 13 flavours of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, and the company’s sausage brands—Bigi Beef Sausage, Rite Spicy Sausage, and Bigi Flex Sausage.

In his remarks, the Governor of Ogun State, Dapo Abiodun, commended the various Regberegbe groups, families of renowned warlords, and corporate sponsors whose contributions helped ensure the success of the festival.

The governor also acknowledged the efforts of Hannatu Musa Musawa in promoting tourism development across the country.

Describing Ojude Oba as a symbol of religious harmony, peaceful coexistence, and communal unity, Abiodun noted that the festival has evolved into an important platform for tourism, economic development, cultural promotion, and social inclusion.

He reiterated his administration’s commitment to policies and programmes aimed at creating greater economic opportunities for the people of Ijebu-land.

“The people of Ijebu-land deserve commendation for their unity, resilience, and commitment to preserving our rich cultural heritage for future generations,” the governor said.

Rite Foods Limited has continued to earn recognition within Nigeria’s fast-moving consumer goods sector for its innovation, sustainability initiatives, and social impact programmes, receiving accolades from organisations including the SISA Awards, SERAS Awards, and the Edge Awards.