MILO Launches Nationwide Text & Win Promotion, Offers Nigerians Chance to Win Cars, Cash and Airtime

 MILO Launches Nationwide Text & Win Promotion, Offers Nigerians Chance to Win Cars, Cash and Airtime

MILO Nigeria has launched its nationwide MILO Text & Win Promotion, a consumer reward campaign that will see more than two million Nigerians compete for prizes including cash, airtime and six brand-new vehicles between July and September 2026.

MILO, one of Nigeria's leading malt and cocoa beverage brands, has unveiled its nationwide MILO Text & Win Promotion, a campaign aimed at rewarding loyal consumers with prizes worth millions of naira while strengthening customer engagement.

The promotion, which runs from July to September 2026, offers over two million consumers the opportunity to win airtime, cash prizes and six brand-new vehicles. Five winners will emerge through bi-weekly draws, while one grand prize winner will drive home a brand-new family SUV.

To participate, consumers are required to purchase a MILO 20g promotional sachet, reveal the unique code inside the pack, and either dial *80114# or scan the QR code printed on the back of the sachet to stand a chance of winning.

Speaking at the launch, Gilbert Tweneboah-Koduah, Category Lead, MILO, Nestlé Nigeria, said the promotion reflects the company's appreciation for the loyalty and trust Nigerian families have shown the brand over the years.

He noted that MILO has become a household name across generations, adding that the promotion is designed to celebrate the enduring relationship between the brand and its consumers.

According to him, the initiative is a way of expressing gratitude to millions of Nigerians who continue to choose MILO as part of their daily nutrition.

Also speaking, Boladale Odunlami, Commercial Director, Nestlé Nigeria, said the campaign is expected to stimulate business growth across the company's distributor and trade partner network.

She added that adequate arrangements have been made to ensure promotional sachets are available nationwide, enabling consumers across the country to participate.

The Federal Competition and Consumer Protection Commission (FCCPC) assured consumers of transparency in the conduct of the promotion.

Speaking at the event, Dr. Olubunmi Otti, Zonal Coordinator of the FCCPC's South-West Zonal Office in Lagos, said the Commission is providing regulatory oversight to ensure the promotion is conducted fairly and in line with Nigeria's consumer protection regulations.

She assured participants that the FCCPC would continue to monitor the campaign to ensure winners receive the prizes promised under the promotion.

The launch also featured the unveiling of the promotional MILO sachets and a display of the grand prize vehicles. Representatives of Elizade Motors showcased the vehicles and highlighted their features to guests at the event.

Nestlé Nigeria noted that beyond consumer promotions, MILO has continued to invest in youth development, healthy living and environmental sustainability through initiatives such as the MILO School Basketball Championship, MILO Building Champions programme and the MILO Elevate Recycling Initiative. These programmes, the company said, have continued to create positive impact in communities across Nigeria.