NESCAFÉ Rewards Over 41,000 Nigerians, Empowers Four Entrepreneurs in Next Level Promo

NESCAFÉ Rewards Over 41,000 Nigerians, Empowers Four Entrepreneurs in Next Level Promo

NESCAFÉ has concluded its nationwide NESCAFÉ Next Level Promo, rewarding more than 41,000 consumers with airtime, cash prizes and entrepreneurial support, while providing four grand prize winners with business grants, professional equipment and specialised training to help grow their businesses.

The promotion, which ran from April to June 2026, encouraged consumers to purchase a promotional sachet of NESCAFÉ Original 3-in-1, uncover a unique code and enter for a chance to win various prizes. According to the company, the campaign attracted more than 240,000 entries from across the country.

At the grand finale, four consumers from different states emerged as overall winners. They are Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Chukwu Emeka from Ebonyi State and Ani Ikechukwu Olalanya from Lagos State.

The winners received business grants, professional tools tailored to their respective trades—including software development, make-up artistry, photography and fashion design—as well as access to specialised masterclasses aimed at strengthening their entrepreneurial skills and supporting business growth.

Speaking on the initiative, the Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseni, said the campaign reflects the company's commitment to improving lives beyond providing quality products.

"At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high-quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve. The NESCAFÉ Next Level Promo is one of the ways we express this commitment, rewarding the loyalty and trust of our consumers while supporting their aspirations with opportunities that can make a lasting difference," he said.

Also speaking, Nestlé Nigeria's Category Lead for Coffee, Jean-Pierre Duplan, said the promotion was designed to recognise consumer loyalty while helping young Nigerians pursue their entrepreneurial ambitions.

"At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business or working towards a better future. The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey," Duplan said.

One of the grand prize winners, Jennifer Sunday from Kaduna State, described the experience as life-changing.

She said purchasing a single sachet of NESCAFÉ earned her a business grant, a professional make-up kit and the opportunity to participate in an industry masterclass.

"I never imagined it would change my life. This experience has given me hope and renewed my confidence to keep building my business. I sincerely thank NESCAFÉ for this incredible opportunity," she said.

As part of the grand finale activities, the winners toured Nestlé Nigeria's Agbara Factory, where they were introduced to the production processes and quality standards behind the NESCAFÉ brand.

Nestlé said the conclusion of the NESCAFÉ Next Level Promo reinforces the brand's commitment to youth empowerment and entrepreneurship. The company noted that the campaign complements its broader My Own Business (MYOWBU) initiative, which equips aspiring entrepreneurs with business skills, confidence and opportunities to build sustainable enterprises.