Plus Acuity Partners UNILAG PRAD Club to Mentor Future Marketing Professionals

Plus Acuity Partners UNILAG PRAD Club to Mentor Future Marketing Professionals

LAGOS — Plus Acuity Nigeria Ltd., a Lagos-based media strategy, planning and buying agency, has partnered with the University of Lagos (UNILAG) Public Relations and Advertising (PRAD) Club to support the development of future marketing and communications professionals through the PRADWAVE 5.0 competition.

The partnership formed part of the agency's broader commitment to bridging the gap between academic learning and industry practice by exposing students to mentorship, practical learning and career opportunities within Nigeria's marketing communications sector.

PRADWAVE 5.0, a student-led competition, brought together undergraduates studying public relations, advertising, marketing and mass communication. Participants were challenged to develop practical media and marketing solutions to real business problems.

The competition began with 40 teams, from which five finalists emerged before three teams were selected as overall winners.

In addition to providing financial support and cash prizes, Plus Acuity enhanced the competition by securing brand partnerships with Lush Hair and Indomie, facilitating media exposure through selected radio stations and connecting participants with professionals across Nigeria's marketing and communications industry.

As part of the collaboration, the agency announced plans to adopt the UNILAG PRAD Club into a long-term talent development programme that will provide mentorship, internship opportunities and practical industry exposure through partnerships with advertising agencies, media organisations and client-side marketing teams.

Speaking during the event, the Managing Director of Plus Acuity Nigeria Ltd., Victor Oyarero, delivered a keynote address in which he encouraged students to embrace continuous learning and develop practical skills needed to succeed in the rapidly evolving communications industry.

"The best way to predict the future is to build it. At Plus Acuity, we believe the future of our industry is bright, and we are committed to playing our part in building the next pipeline of talent that will take the work to the next level," Oyarero said.

The event also featured the appointment of Plus Acuity's Business Unit Director, Emmanuel Adediran, as Patron of the UNILAG PRAD Club.

Speaking on behalf of the club, its General Secretary, Success Essien, expressed appreciation to the agency for supporting the initiative.

"We are grateful for the trust Plus Acuity placed in us and for contributing to an experience that inspired, educated and connected students with industry professionals. We truly appreciate their investment in student development," Essien said.

According to the agency, the partnership represents the beginning of a broader engagement strategy aimed at collaborating with tertiary institutions, promoting conversations around the future of marketing and expanding opportunities for young professionals entering the communications industry.

Plus Acuity said it remains committed to building platforms that equip students with practical skills, encourage innovation and prepare the next generation of marketing professionals for the realities of the modern communications landscape.