Jamara Home Launches 'Stay Dry, Shop Fly' Rainy Season Shopping Campaign

 Jamara Home Launches 'Stay Dry, Shop Fly' Rainy Season Shopping Campaign

LAGOS, Nigeria – Jamara Home has unveiled its 'Stay Dry, Shop Fly' rainy season shopping campaign, offering discounts on a wide range of home appliances and household essentials as part of efforts to make quality products more affordable for Nigerian consumers.

The nationwide campaign, which runs from August 4 to August 24, 2026, features promotional prices on genuine home appliances, including televisions, refrigerators, freezers, washing machines, air conditioners, gas cookers, fans and other household essentials sourced from more than 30 leading international brands.

According to the company, the campaign is aimed at addressing the increased demand for reliable home appliances during the rainy season, when many households spend more time indoors and depend on essential appliances for comfort, convenience and entertainment.

Speaking on the initiative, the Head of Marketing at Jamara Home, Oluwatomi Faniran, said the campaign reflects the company's commitment to making quality living more accessible to Nigerians despite prevailing economic realities.

"The rainy season changes the way many families live and interact within their homes, making dependable home appliances even more essential. Through our 'Stay Dry, Shop Fly' campaign, we're giving customers access to genuine products from trusted global brands at exceptional prices, helping them create comfortable homes without placing unnecessary pressure on their finances. At Jamara Home, our focus has always been on delivering quality, value, and an enjoyable shopping experience for every customer," Faniran said.

Jamara Home said customers can access discounted products from over 30 international brands across categories such as refrigeration, cooling, cooking, laundry and home entertainment.

The retailer also reaffirmed its commitment to providing genuine products backed by manufacturers' warranties and dependable after-sales support through its nationwide network of showrooms and online shopping platform.

The company encouraged customers to visit any of its retail outlets across the country or shop online between August 4 and August 24 to benefit from the limited-time promotional offers available during the campaign.

Jamara Home said the campaign underscores its continued focus on delivering quality products, competitive pricing and convenient shopping experiences to consumers across Nigeria.