Mediacraft Associates Wins Big at LaPRIGA 2024 Awards

Mediacraft Associates Wins Big at LaPRIGA 2024 Awards

Lagos, Nigeria – December 17, 2024: Mediacraft Associates, Nigeria’s largest public relations firm, has added two major accolades to its growing list of achievements, further cementing its leadership in the marketing communications industry.

At the prestigious 2024 Lagos State PR Industry Gala and Awards (LaPRIGA), the firm received the “Award of Recognition for Outstanding Support to Public Relations Practice”, a testament to its consistent excellence and innovative approach to public relations. Additionally, the agency's Founder and Chief Executive Officer, John Ehiguese, was celebrated with the “Award of Recognition as a Legend of Marketing Communications” for his groundbreaking contributions to the industry.

Speaking at the event, the Chairman of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), Comfort Obot Nwankwo, underscored the importance of celebrating remarkable contributions in public relations. She praised the transformative campaigns and innovations that have positioned Lagos and Nigeria as global influencers in the PR space.

“Mediacraft Associates exemplifies the creativity and professionalism that have defined the industry this year. Their efforts and successes reflect the progress we’ve achieved as a community,” Nwankwo stated.

A Legacy of Excellence

These latest awards build on Mediacraft Associates' impressive history of recognition:

• 2019: “Public Relations Agency of the Year” at the LaPRIGA Awards.
• 2021: CEO John Ehiguese received the “Lifetime Achievement Award” at the LaPRIGA Awards.
• 2023:
  • “Iconic PR Agency of the Year” at the Brand Communicator Awards.
  • “Public Relations/Media Agency of the Year” at the Nigerian Business Leadership Awards, organised by BusinessDay.

The firm continues to set benchmarks in the Nigerian PR landscape, leveraging its expertise to deliver impactful campaigns that resonate with audiences and redefine industry standards.

With these new awards, Mediacraft Associates remains a trailblazer, inspiring the next generation of marketing and communications professionals.