Nigerian Idol Top 10 Visits Rite Foods, Presents AMVCA Award in Honour of Creative Partnership

Nigerian Idol Top 10 Visits Rite Foods, Presents AMVCA Award in Honour of Creative Partnership

Lagos, Nigeria – The Top 10 contestants of Nigerian Idol Season 10 paid a courtesy visit to Rite Foods Limited, headline sponsor of the popular music reality show, in a celebration of creativity, partnership, and brand support for Nigeria’s entertainment industry.

The visit, held at the company’s headquarters, featured a special highlight—the formal presentation of the Africa Magic Viewers’ Choice Award (AMVCA) plaque to Rite Foods by MultiChoice Nigeria. The plaque recognizes Nigerian Idol as the Best Unscripted M-Net Original Series, celebrating its cultural and entertainment impact across the continent.

The award was presented as a token of appreciation to Rite Foods for its unwavering sponsorship and active role in driving the success of the show. Through its flagship brand, Bigi Carbonated Soft Drinks, Rite Foods has sponsored Nigerian Idol for five consecutive seasons, playing a pivotal role in energising contestants and connecting with millions of fans nationwide.

Welcoming the finalists, Rite Foods’ staff and top executives engaged in lively conversations with the contestants, who shared inspiring stories of growth, gratitude, and transformation experienced on the show. They also expressed deep appreciation for the platform provided by Rite Foods, which helped shape their musical journey.

Speaking during the visit, Biola Aransiola, Brand Manager, Bigi Drinks, said:

“Our partnership with Nigerian Idol goes beyond sponsorship; it’s about building a platform where dreams can thrive. Over the past five seasons, we’ve seen raw talent evolve into stars. This AMVCA win is a shared victory—one that celebrates every young dreamer and every brand bold enough to support them.”

Also addressing the guests, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods, encouraged the contestants to remain committed to their musical aspirations. He urged them to set ambitious goals, stating that success is possible with vision and persistence.

“Rite Foods is a testament to bold dreams becoming reality. With dedication, you too can become household names in the Nigerian music industry,” Eze remarked.

The visit included a guided tour of the company’s headquarters, a Bigi brand tasting experience, and a heartfelt reflection session where the contestants spoke about their experiences on the show, the challenges they overcame, and the comfort Bigi Drinks provided throughout their stay.

With the Season 10 Grand Finale approaching, themed “Rise to Victory,” the visit served as a timely tribute to talent, partnership, and perseverance. As finalists Purp and Raymu prepare to compete for the ultimate title, the stage is set for another unforgettable chapter in Nigerian Idol’s legacy.

Rite Foods remains at the forefront of promoting national development through strategic investments in youth empowerment, entertainment, and creative innovation, proudly flying the flag as a truly Nigerian brand committed to excellence.