Verve Launches 6th Edition of GoodLife Promo, Offers Cardholders Cashback and Exclusive Rewards

Verve Launches 6th Edition of GoodLife Promo, Offers Cardholders Cashback and Exclusive Rewards

From L-R: Babatunde Martins, Group Marketing Manager, Indeco, Interswitch; Fabio Abiola, Divisional Head, Digital Marketing, Interswitch; Yemisi Owonubi, Head, Masterbrand, Communications and CSR; Chidi Oluaoha, Divisional Head, Growth Marketing, Verve International, Interswitch; and Olawale Akanbi, Divisional Head, Growth Marketing (Merchants and Ecosystem), Marketing and Corporate Communications, Interswitch; at the Verve Goodlife Promo 6.0 Media Launch held in Lagos recently.

Lagos, Nigeria – July 24, 2025

Verve, Africa’s leading payment card and digital token brand, has officially unveiled the sixth edition of its flagship consumer campaign, the Verve GoodLife Promo. The initiative is aimed at rewarding loyal cardholders across Nigeria with exciting cashback offers, exclusive lifestyle benefits, and premium shopping experiences.

The launch event, held in Lagos, also served as a platform for Verve to articulate its strategic priorities for the new financial year—chief among them: innovation, financial inclusion, and deepened consumer engagement.

Now in its sixth year, the Verve GoodLife Promo 6.0 is designed to incentivize card usage by offering customers tangible rewards at partner merchant locations nationwide. Participating brands include Quickteller, The Place Restaurant, Market Square, Chowdeck, BuyPower, and AliExpress, among others.

Chidike Oluaoha, Divisional Head at Interswitch Group, described the promo as more than a customer appreciation initiative. He called it a strategic tool for advancing digital payments, enhancing financial access, and promoting inclusive economic growth.

> “This year, we are charting a bolder course,” Oluaoha said. “Beyond rewarding our cardholders, we’re reaffirming our role as an enabler of growth and possibility. Verve is about transforming moments that matter—whether it’s a daily transaction or a milestone celebration—into rewarding experiences.”

He emphasized that Verve remains committed to being the card of choice for secure, seamless, and rewarding payments across Nigeria, while also introducing innovations that benefit individuals, merchants, and businesses alike.

With over 85 million Verve cards in circulation and an expanding network of acceptance across Nigeria and beyond, the brand is leveraging its scale to foster broader adoption of cashless payments. The GoodLife Promo aligns closely with national financial inclusion goals by embedding incentives into daily consumer behavior—encouraging more Nigerians to embrace digital transactions.

The campaign cuts across key lifestyle categories, from dining and food delivery to utility bills and retail purchases, bringing consumers a mix of convenience and value.

As Nigeria navigates a changing economic landscape, Verve says its focus remains on delivering products and experiences that enhance quality of life. With the return of the GoodLife Promo, the brand is reiterating its mission to help Nigerians not just spend smarter—but live better.