Customs Concludes Reputation Management Campaign in Zone ‘D’

 Customs Concludes Reputation Management Campaign in Zone ‘D’

The Nigeria Customs Service (NCS) has concluded its nationwide Reputation Management Campaign with the final leg held at the Zone ‘D’ Headquarters in Bauchi on Tuesday, August 18, 2025.

The initiative, which began earlier in the year, was designed to strengthen integrity, deepen public trust, and enhance service delivery across the Service’s operational zones.

Speaking at the closing session, the Acting Zonal Coordinator, Comptroller Musa Binga—represented by Comptroller Matawalle Ibrahim of Bauchi/Gombe Command—commended officers for their active participation and urged them to translate lessons learned into their daily operations.

“Reputation is not an afterthought; it is an asset. The Nigeria Customs Service is more than revenue collection. We are custodians of national integrity, and every officer’s conduct directly shapes how the public perceives us,” he said.

Earlier, the National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, noted that the campaign was deliberately structured to embed professionalism, transparency, and accountability across all ranks of the Service.

During the programme, officers received intensive training on social media ethics, stakeholder engagement, and effective public service delivery. Participants described the exercise as timely and practical, equipping them to project the Service positively while addressing misconceptions about its operations.

In his closing remarks, Deputy Comptroller Administration of Borno/Yobe Command, Adamu Mohammed, stressed that the campaign was not a one-off exercise but a call to action.

“This initiative must reflect in our culture, our decisions, and how we interact with the public,” he stated.

With the conclusion of the Bauchi engagement, the NCS has successfully extended the Reputation Management Campaign to all four zones nationwide, consolidating its reform agenda under the leadership of Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR.

The Service reaffirmed its vision of building a modern, professional, and transparent Customs administration that meets international standards while prioritising the trust and confidence of Nigerians.