Heirs Insurance launches inaugural Creators Fellowship, partners with influencers to drive insurance literacy
Lagos, Nigeria – August 1, 2025
In a bold move to demystify insurance and boost financial literacy among Nigerians, Heirs Insurance Group, the country’s fastest-growing insurance provider, has unveiled the first cohort of its inaugural Creators Fellowship, a groundbreaking social impact initiative aimed at simplifying insurance education through digital storytelling.
The pioneering fellowship features two dynamic digital creators — Joseph Onaolapo, popularly known as Jay On Air, and Oluwadamilola Bello (Dammy B) — who have been selected as Heirs Insurance Fellows. Both creators are celebrated for their ability to craft engaging, community-driven content that resonates with younger audiences.
The Heirs Insurance Creators Fellowship will see the two Fellows collaborate with the Group to break down complex insurance concepts using relatable content tailored for the everyday Nigerian. By leveraging the reach and influence of digital platforms, the initiative seeks to make financial education accessible, particularly for the youth navigating careers, entrepreneurship, and personal development in today’s digital economy.
Speaking on the launch, Ifesinachi Okpagu, Chief Marketing Officer of Heirs Insurance Group, said:
“We are excited to work with Joseph and Oluwadamilola, both known for their creativity and shared passion for simplifying complex topics. Through this initiative, we aim to normalize conversations around financial preparedness and highlight insurance as a crucial tool for financial stability, growth, and peace of mind.”
The Fellows also shared their excitement about joining the initiative.
“I have always believed in the power of storytelling to drive real change, and this Fellowship aligns perfectly with that,” said Jay On Air. “This is an opportunity to make finance and insurance feel real, relatable, and necessary for everyday Nigerians.”
Dammy B added: “As a pioneer creator in the Fellowship, I see this as a chance to use creativity to break down finance and insurance in ways that truly connect — especially with business owners. Protection is part of growth, and I’m proud to be part of this journey.”
The Fellowship builds on Heirs Insurance Group’s broader mission to make insurance simple, accessible, and relevant. The company has consistently led the charge in innovation-led education, having launched The Underwriters — Africa’s first insurance-themed web series — in 2024, and the Heirs Insurance Essay Championship, which introduces students and their families to financial literacy concepts.
As a subsidiary of Heirs Holdings, a leading pan-African investment group operating in 24 countries across four continents, Heirs Insurance Group continues to expand its digital and retail footprint, delivering insurance solutions to both individuals and corporations across Nigeria.
The Creators Fellowship signals a new era of inclusive, culturally resonant financial education — and a strong step toward reshaping how Nigerians understand and embrace insurance.
No comments