Rite Foods Partners Showtime to Power 2025 Flag Football Season

Rite Foods Partners Showtime to Power 2025 Flag Football Season




 From Left: Esther Kalu, V.P Operations; with Okuns Ivie Precious, V.P. Commercials, both of Showtime Flag; Ruth Mark, Sosa Brand Manager; and Olukemi Ogunsakin, Corporate Communications Manager, both of Rite Foods Limited; during a strategic partnership between Sosa Fruit Drink and the Bigi Premium Water of Rite Foods Limited and Showtime Flag, at the company’s head office, in Lagos, on Friday, 19th September 2025, to support the upcoming Flag Football season.



Lagos, Nigeria – Rite Foods Limited, makers of Sosa Fruit Drink and Bigi Premium Water, has entered into a strategic partnership with Showtime to support the 2025 Flag Football season, in a move that reinforces the company’s commitment to youth empowerment, inclusivity, and community development.


The announcement was made during a recent meeting at Rite Foods’ head office in Lagos, where Showtime representatives explained the unique appeal of flag football, a semi-contact variant of American football in which players wear waist flags instead of engaging in tackles.


“Flag football is a family-friendly, inclusive sport that allows both men and women to compete together on the same team—something not done anywhere else in the world,” said Showtime’s Ivie Okon. “At Showtime, we organise the largest co-ed flag football league because we believe in unity.”


The 2025 season, which runs from September 21 to December 21, features 10 teams competing over 13 weeks, with weekly Sunday fixtures. The season will climax with the Showtime Bowl—a flagship event combining sports, music, hospitality, and family-friendly entertainment.


“For us, flag football is more than a sport; it is a festival of culture, togetherness, and joy,” Okon added.


Esther Kalu of Showtime also emphasised the role of hospitality in sports entertainment, noting that Rite Foods’ Sosa and Bigi brands would ensure fans enjoy quality refreshments throughout the season.


Speaking on behalf of Rite Foods, Sosa Brand Manager, Ruth Mark, said the collaboration was a reflection of shared values.

“Sosa Fruit Drink is proudly Nigerian, produced and packaged to world-class standards. We want to debunk the notion that local products lack quality. This partnership represents our commitment to inclusivity, unity, and nourishment,” she stated.


Olukemi Ogunsakin, Corporate Communications Manager at Rite Foods, linked the partnership to the company’s broader sustainability agenda.

“At Rite Foods, we are more than a food and beverage company; we are an organisation that cares for people and communities. Our sustainability strategy is anchored on the EYEC framework: Environment, Youth Development & Education, and Community Development. With over 70% of Nigeria’s population under 35, flag football is a vital platform for channeling youth energy into positive engagement,” she explained.


She concluded by reaffirming the company’s ethos: “We are proudly Nigerian and truly world-class. Excellence can be found, created, and nurtured here in the country.”


With the new season underway, Rite Foods and Showtime say they are poised to deliver not only a sporting contest but also an immersive cultural and entertainment experience for Nigerian families.





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