Creativity Meets Capacity: Sandisk and Crayola Launch Colorful Crayon-Shaped USB-C Flash Drives

Creativity Meets Capacity: Sandisk and Crayola Launch Colorful Crayon-Shaped USB-C Flash Drives

In a delightful blend of nostalgia and modern technology, Sandisk® and Crayola® have joined forces to unveil the new SANDISK® Crayola® USB-C® Flash Drive—a vibrant, crayon-shaped device designed to make storing and sharing creative work fun and easy.

The collaboration marks Crayola’s first officially licensed USB flash drive, now available for purchase globally. With up to 256GB of storage, the drive provides ample space for art projects, school assignments, favorite photos, and digital creations.

Celebrating more than 120 years of Crayola’s colorful legacy, the collection comes in four eye-catching shades—Mango Tango, Cerulean Blue, Electric Lime, and Vivid Violet. Each drive is packaged in Crayola’s signature crayon box design, appealing to students, teachers, artists, and collectors alike. Notably, the Vivid Violet edition will be available exclusively at Walmart in North America until January 2026.

Beyond its playful look, the USB-C flash drive offers practical functionality. When connected to a computer, a unique Crayola icon appears in the “Files” app, helping users easily identify their drive. With the Sandisk Memory Zone™ app, files can be backed up, organized, and shared across multiple USB-C devices, ensuring important documents and memories are always secure.

“Creativity takes many forms, and our role at Sandisk is to ensure it’s protected and easy to share,” said Philippe Willams, Director of Business Development, Strategic Partnerships and Licensing at Sandisk. “Partnering with Crayola brings together our expertise in storage with a brand that has inspired generations, giving users a fun and nostalgic way to preserve and share their most creative work.”

Rob Spindley, Licensing Director–International at Crayola, added: “Crayola has been at the forefront of creativity for over a century. A partnership with Sandisk feels natural, as creativity continues to evolve in the digital age. From young artists to amateur photographers, we’re proud to support today’s creators in both the physical and digital worlds.”

Each purchase of the SANDISK® Crayola® USB-C® Flash Drive includes a three-month subscription to the Crayola Create & Play app and access to Thinking Sheets—interactive activities designed to inspire creativity and self-expression.

Available in 64GB, 128GB, and 256GB capacities, the new drives can be purchased at shop.sandisk.com and through select retailers worldwide.