NESCAFÉ Serves 65,000 Cups Nationwide to Celebrate International Coffee Day and Nigeria’s 65th Independence Anniversary

NESCAFÉ Serves 65,000 Cups Nationwide to Celebrate International Coffee Day and Nigeria’s 65th Independence Anniversary

NESCAFÉ, one of the world’s leading coffee brands, has marked International Coffee Day and Nigeria’s 65th Independence Anniversary with a nationwide activation that saw 65,000 cups of coffee served to consumers across 25 cities.

The large-scale celebration reached Lagos, Abuja, Kano, Port Harcourt, Ibadan, Enugu, Jos, Minna, Kaduna, Bauchi, Owerri, Onitsha, Abeokuta, Ilorin, Calabar, Uyo, Lokoja, Lafia, Osogbo, Ado Ekiti, Maiduguri, Yola, Benin, Asaba, Makurdi, and Sokoto. NESCAFÉ engaged consumers in universities, business districts, markets, and community hubs, creating memorable coffee moments to mark the dual occasion.

The initiative follows the relaunch of NESCAFÉ 3-in-1 in Nigeria, which now features enhanced creaminess, a smooth milky taste, and the brand’s signature aroma, developed from insights into local consumer preferences. The product also comes in design-for-recycling packaging, underscoring Nestlé’s commitment to sustainability.

Speaking on the activation, Jean-Pierre Duplan, Category Manager for Coffee at Nestlé Nigeria, said:

“Earlier this year, we relaunched NESCAFÉ 3-in-1, offering an improved flavour and smoother creaminess in a convenient sachet. This variant is loved by many Nigerians. The relaunch was shaped by consumer preferences while advancing our sustainability commitments with recyclable packaging. Since International Coffee Day coincided with Nigeria’s 65th Independence, we decided to delight consumers by serving 65,000 cups nationwide—celebrating both milestones while reinforcing NESCAFÉ’s role in everyday Nigerian coffee moments.”

Consumers welcomed the initiative enthusiastically. Tobilola Felix, a participant, described the experience as special:
“I was thrilled to get my cup of NESCAFÉ this morning. It was such a pleasant surprise, especially on my way to work. As a Nigerian, it feels special to celebrate both International Coffee Day and Independence Day this way. It gave me a great start to my day and reminded me of the pride we share as Nigerians.”

Beyond product sampling, NESCAFÉ continues to invest in Nigerian communities through initiatives such as the MYOWBU (My Own Business) program, which supports youth entrepreneurship in partnership with Nestlé Professional. To date, the program has empowered more than 1,400 young Nigerians to start businesses and achieve financial independence.