Verve Partners with Google Play, Carloha Chery, Others for Africa’s Biggest Fitness Party — VerveLife 8.0
Africa’s leading homegrown payment card brand, Verve, has unveiled an impressive lineup of partners for the eighth edition of its flagship fitness and lifestyle event, VerveLife 8.0, scheduled to take place on November 1, 2025, at the Eko Hotel Convention Centre, Lagos.
This year’s edition, themed around the fusion of fitness, wellness, and lifestyle innovation, will feature Google Play as a co-headline sponsor alongside Verve, while other major partners include Interswitch, Quickteller, Carloha Chery, Hygeia HMO, Reelfruit, and Pocari Sweat.
According to the organisers, the inclusion of Google Play adds a digital lifestyle dimension to the event, integrating fitness, entertainment, and technology through its extensive ecosystem of apps and digital content. Similarly, Carloha’s collaboration brings an element of luxury and mobility, offering attendees a firsthand experience of Chery’s advanced automotive innovations.
Interswitch’s Quickteller platform will power seamless and secure transactions across all event touchpoints, ensuring the convenience and efficiency that have become hallmarks of the VerveLife experience.
Health and wellness brand Hygeia HMO will serve as the official health partner, providing on-site medical checks and wellness resources, while Reelfruit will offer nutritious dried fruit snacks to keep energy levels high throughout the event. Japanese isotonic drink Pocari Sweat will also be available to help participants stay hydrated during workout sessions.
Speaking about the partnerships, Tomi Ogunlesi, Divisional Head, Brands, Communications, Content and CSR at Interswitch Group, described VerveLife as more than just a fitness event.
“Over the years, VerveLife has grown into a holistic lifestyle movement. We are excited to welcome Google Play, Carloha Chery, Hygeia HMO, and Reelfruit as partners for VerveLife 8.0. Their participation reflects our shared vision of blending lifestyle, wellness, and technology. This year’s edition promises a rich, rewarding experience that goes beyond fitness to touch every aspect of everyday living,” he said.
Now in its eighth year, VerveLife has evolved into one of Africa’s most anticipated fitness and lifestyle gatherings, bringing together thousands of fitness enthusiasts, wellness advocates, and lifestyle brands in a celebration of health, culture, and community.
The 2025 edition will feature high-energy workouts, wellness masterclasses, health conversations, and an electrifying after party — all designed to elevate the participant experience.
Organisers say this year’s event will set a new standard by fusing fitness with technology, mobility, and wellness in a single immersive experience that mirrors the dynamic pace of modern African living.
Participants can register and receive event updates at myverveworld.com/life or follow @VerveLife_ and @VerveCard on Instagram, TikTok, and X for more details.
No comments