FirstBank Launches Vybe Hub to Elevate Customer Experience for DecemberIssaVybe 2025

 FirstBank Launches Vybe Hub to Elevate Customer Experience for DecemberIssaVybe 2025l

FirstBank of Nigeria has unveiled Vybe Hub, a new digital microsite designed to enhance its popular DecemberIssaVybe (DIAV) campaign and deliver richer experiences for customers during the festive season.

The DIAV campaign, launched in 2018 under the Bank’s First@Arts initiative, has become one of Nigeria’s most anticipated holiday traditions—offering premium access to high-profile concerts, festivals, theatre productions, fashion shows and entertainment experiences that define December in Lagos. The Bank’s new Vybe Hub builds on this tradition with expanded features aimed at giving customers greater access, rewards, and convenience.

A Modern Experience Platform for Culture-Loving Customers

Vybe Hub functions as an all-in-one platform for “Vybers,” FirstBank’s community of young and vibrant customers seeking curated festive activities. Through the hub, customers can secure exclusive tickets to top entertainment events while enjoying instant giveaways including airtime, cashback offers, and other perks designed to deliver added value at a time when festive outings are often cost-intensive.

The microsite also introduces a Vybe Wall of Fame, where customers can upload photos and videos from their December activities. This feature creates a shared digital space that encourages celebration, visibility, and a sense of belonging within the DecemberIssaVybe community.

Beyond individual participation, Vybe Hub offers partnership opportunities for brands and creatives seeking to engage young audiences. The platform will serve as a collaborative channel throughout the season, amplifying entertainment offerings and providing wider exposure for partner organisations.

Curated Bundles for Every Customer

To ensure accessibility across different budgets and preferences, FirstBank has introduced three DecemberIssaVybe bundles:

• Vybers Starter Pack – Entry-level experience designed for customers looking to enjoy December at a comfortable pace, with guaranteed access to selected events and essential perks.
• Vybers Premium Pack – Offers expanded rewards and access to a broader range of curated events, ideal for those seeking a more robust festive calendar.
• Vybers Ultimate Pack – Tailored for customers who want premium access, top-tier giveaways, and front-row experiences throughout the holiday season.

The packages provide flexible options, allowing every customer to participate at their preferred level of engagement.

Supporting the Creative Economy

Beyond entertainment, FirstBank says DecemberIssaVybe represents its sustained investment in Nigeria’s creative sector. Through its sponsorship of cultural events and live showcases, the bank continues to provide platforms for creative talent, stimulate economic activity, and support industries that engage thousands of young people.

The introduction of Vybe Hub further aligns with this mission by creating a digital ecosystem that strengthens stakeholder participation and expands access for both customers and creators.

A Bigger, More Connected December

With the 2025 edition of DecemberIssaVybe, FirstBank says the festive experience will be more immersive, better organised and significantly more rewarding. Customers are encouraged to explore the platform, select their preferred bundles, and secure access ahead of the year-end rush.

Vybe Hub is accessible via www.decemberissavybe.com, offering an opportunity to be part of what the bank describes as its most exciting DIAV edition yet.

FirstBank, now in its 131st year, continues to reinforce its legacy of innovation by continually evolving to meet the expectations of its customers and the demands of a vibrant market. Through initiatives like Vybe Hub, the bank aims to ensure that this December delivers unforgettable experiences for all.