Access Holdings Launches Christmas Fitness Campaign Ahead of 2026 Lagos City Marathon

Access Holdings Launches Christmas Fitness Campaign Ahead of 2026 Lagos City Marathon

Lagos, Nigeria — Access Holdings has unveiled a Christmas-themed health and fitness campaign as part of activities leading up to the 2026 Access Bank Lagos City Marathon, encouraging Nigerians to prioritise wellness during the festive season.

The initiative seeks to redefine traditional Christmas celebrations by promoting health, fitness, and intentional living alongside festivity. Through a mix of fitness-focused activities, digital engagement, community outreach, and educational content, the campaign encourages individuals and families to remain active and make healthier lifestyle choices as the year draws to a close.

Rather than the usual emphasis on rest and indulgence, the campaign promotes movement and balance, demonstrating that celebration and wellness can coexist. Participants are encouraged to adopt simple and accessible fitness routines such as daily walks, light jogging, stretching exercises, and mindful eating, making the initiative inclusive for both seasoned athletes and everyday Nigerians.

Speaking on the campaign, the Chief Communications Officer of Access Holdings, Mr. Amaechi Okobi, described the Access Bank Lagos City Marathon as a symbol of discipline, resilience, and shared purpose. He noted that the festive season offers an opportunity to reinforce the importance of maintaining healthy habits, even during periods traditionally associated with reduced physical activity.

The campaign will run throughout the Christmas season, with content distributed across digital platforms, media partnerships, and community engagement channels. In addition to physical fitness, it also places emphasis on mental wellbeing, balance, and community connection, values aligned with the spirit of the season and the broader objectives of the Lagos City Marathon.

By linking Christmas wellness to marathon preparedness, Access Holdings aims to inspire healthier habits and a strong transition into 2026, reinforcing its message that fitness is a continuous lifestyle choice rather than a seasonal activity.