FirstBank Unveils Exclusive 500-Seater Premium Bleacher for Calabar Carnival and Festival 2025

FirstBank Unveils Exclusive 500-Seater Premium Bleacher for Calabar Carnival and Festival 2025

Lagos, December 26, 2025

FirstBank of Nigeria Limited has announced its sponsorship of the Carnival Calabar & Festival 2025, introducing a major innovation aimed at enhancing the experience of spectators at Africa’s biggest street party.

A key feature of the Bank’s participation is the construction of the first-ever private 500-seater premium bleacher at the carnival, designed to offer enhanced comfort, safety, and a superior viewing experience for attendees.

Speaking on the initiative, the Acting Group Head, Marketing and Corporate Communications at FirstBank, Olayinka Ijabiyi, said the sponsorship aligns with the Bank’s First@Arts initiative, which supports the creative arts value chain across Nigeria.

He noted that carnivals and cultural festivals play a vital role in promoting unity, creativity, and cultural exchange. According to him, FirstBank’s investment in Carnival Calabar reflects its long-standing commitment—spanning over 131 years—to platforms that encourage self-expression, social reflection, and the preservation of Nigeria’s cultural heritage.

Ijabiyi added that the introduction of the 500-seater premium bleacher is aimed at elevating the overall carnival experience by providing an exclusive and memorable viewing option for spectators.

Also commenting on the partnership, Chairman of the Cross River State Carnival Calabar Commission, Gabe Onah, described FirstBank’s sponsorship as a strong example of private-sector support for culture and tourism. He said the collaboration would enhance the quality of the carnival and further boost its international appeal.

The Carnival Calabar & Festival 2025 is officially marketed by Okhma Global Limited, the appointed official marketer responsible for brand partnerships, promotional engagements, and ticket sales. Okhma Global Limited has partnered with the Cross River State Government for over a decade, contributing significantly to the carnival’s commercial growth and global visibility.