MILO Signs Northern Influencers to Deepen National Representation

MILO Signs Northern Influencers to Deepen National Representation

MILO Nigeria has signed a new group of prominent influencers from Northern Nigeria as part of its ongoing efforts to strengthen national representation and deepen its connection with consumers across the region.

The newly signed ambassadors include Super Eagles star and youth icon Ahmed Musa; actress, filmmaker and humanitarian Mansurah Isah; celebrated musician Ali Jita; Kannywood actor and comedian Sulaiman Yahaya, popularly known as Bosho; and popular comedian Anita Asuoha (Real Warri Pikin), who renewed her long-standing partnership with the brand.

During the unveiling, Category Manager, Beverages, Nestlé Nigeria, Gilbert Tweneboah-Koduah, said the partnerships reflect MILO’s commitment to inclusivity and community representation.

“This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents. By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way,” he stated.

As part of their induction, the influencers toured the MILO production facility, where they received firsthand insight into the brand’s key locally sourced ingredients—cocoa, milk and sorghum. They observed the processes of cocoa roasting, milk blending and malt preparation, and were briefed on MILO’s strict quality, nutrition and food-safety standards.

Reflecting on the tour, Mansurah Isah expressed admiration for the brand’s manufacturing processes. “Seeing how MILO is made gave me a new level of respect for the brand. I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness and quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO,” she said.

The signing ceremony, held at Nestlé Nigeria’s Head Office in Ilupeju, Lagos, also provided an opportunity for interaction with employees. Speaking at the event, Ahmed Musa highlighted MILO’s long-standing impact on young people, especially in Northern communities.

“What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North,” he said.

For comedian Bosho, joining the MILO family represents a meaningful milestone. “MILO has been part of our lives for years. To now be part of this journey is something special,” he noted.

MILO continues to support youth development through platforms such as the MILO Basketball Championship, Building Champs and other school-driven programmes, reinforcing its commitment to nourishing children, empowering communities and promoting active, healthy living.