Emmanuel Adediran Appointed First West and Central Africa–Based Jury Member for Purpose Awards 2026

Emmanuel Adediran Appointed First West and Central Africa–Based Jury Member for Purpose Awards 2026

Lagos, Nigeria — January 20, 2026

Emmanuel Adediran, Business Director at mediaReach OMD and a respected voice in Nigeria’s marketing communications and social impact space, has been appointed as a jury member for the 2026 Purpose Awards, becoming the first professional based in West and Central Africa (WeCA) to join the prestigious panel.

The landmark appointment underscores the growing recognition of African expertise and perspectives in global purpose-driven communications. The Purpose Awards EMEA, organised by Haymarket Media Group in association with Campaign, PRWeek, and Third Sector, celebrate organisations and campaigns that deliver measurable social change through creativity, authenticity, and impact.

The awards span 33 categories covering areas such as charity, environment, equality, and public awareness, with six categories dedicated specifically to charities and non-governmental organisations.

Reacting to the appointment, Adediran described the recognition as both a personal milestone and a broader win for the African creative and marketing community.

“I am deeply honoured to join the Purpose Awards 2026 jury. This appointment reflects the innovation and impact emerging from Nigeria and across Africa. I look forward to helping spotlight campaigns that are truly making a difference in people’s lives,” he said.

The 2026 jury comprises senior industry leaders from across the EMEA region, selected for their expertise, leadership, and commitment to advancing purpose-led communications. The shortlist for the awards will be announced in April, with winners to be unveiled at the awards ceremony in June.

Commenting on the importance of the awards, Siobhan Holt, Deputy Editor at PRWeek, noted that purpose-driven campaigns have become increasingly critical amid global economic, political, and social challenges.

“The Purpose Awards are the best way for businesses to demonstrate leadership in this pivotal genre. The ongoing economic challenges, alongside political and societal issues, have made purpose campaigns more vital now than ever,” Holt said.

Organisers also described the expanded judging panel as a significant boost to the awards, highlighting the calibre and diversity of professionals selected to review entries for the 2026 edition.

Further information on the Purpose Awards EMEA and entry details is available at www.purposeawards.co.uk.