Fidelity Bank Leads Tree Planting Initiative at Elegushi Beach

Fidelity Bank Leads Tree Planting Initiative at Elegushi Beach

Fidelity Bank Plc has reaffirmed its commitment to environmental sustainability with a tree planting and beach clean-up exercise at Elegushi Beach, Lekki, Lagos, in partnership with Greenfingers Wildlife Initiative.

The initiative, executed under the bank’s Corporate Social Responsibility (CSR) platform, the Fidelity Helping Hands Programme (FHHP), was driven by newly inducted employees known as the Vault Class. The employees selected the project as their community impact initiative, with Fidelity Bank providing matching financial support to ensure its successful implementation.

Speaking at the event, the Divisional Head, Brand and Communications, Fidelity Bank Plc, Dr. Meksley Nwagboh, said environmental preservation remains a core pillar of the bank’s CSR strategy. He noted that the bank is committed to promoting sustainable practices that help mitigate the effects of climate change.

According to him, the tree planting exercise forms part of Fidelity Bank’s long-term climate action and environmental resilience plan, stressing that the initiative goes beyond a one-off activity. He added that the bank remains focused on protecting ecosystems, including marine habitats, from pollution and degradation.

In addition to planting trees along the shoreline, Fidelity Bank staff carried out a beach clean-up exercise, removing waste materials from the beach and surrounding marine areas. Nwagboh further disclosed that the bank supports environmental conservation through various initiatives nationwide and maintains a longstanding partnership with the Nigerian Conservation Foundation (NCF).

He expressed satisfaction with the collaboration with Greenfingers Wildlife Initiative, describing it as a partnership the bank intends to sustain in its efforts to safeguard the environment.

Also speaking, the Founder of Greenfingers Wildlife Initiative, Mr. Chinedu Mogbo, commended Fidelity Bank for its proactive approach to environmental sustainability. He said the partnership aligns with the organisation’s mission to promote cleaner, safer environments for both humans and wildlife.

Mogbo explained that beyond beautifying the environment, tree planting plays a vital role in restoring ecological balance, protecting biodiversity, and enhancing environmental safety.

The exercise represents another milestone in Fidelity Bank’s environmental CSR initiatives, aimed at encouraging sustainable living, combating climate change, protecting biodiversity, and conserving aquatic ecosystems.

Fidelity Bank Plc is a full-fledged commercial deposit money bank serving over 9.1 million customers through its digital platforms, 255 business offices across Nigeria, and its United Kingdom subsidiary, FidBank UK Limited. The bank has received several local and international awards, including the 2024 Excellence in Digital Transformation and MSME Banking Award by BusinessDay BAFI Awards, the 2024 Most Innovative Mobile Banking Application award by Global Business Outlook, and recognition as the Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence.