Jameson Irish Whiskey Showcases Sustainability and Community Spirit with Upcycled Christmas Tree in Lagos

Jameson Irish Whiskey Showcases Sustainability and Community Spirit with Upcycled Christmas Tree in Lagos

Jameson Irish Whiskey, a flagship brand under Pernod Ricard Nigeria, has reaffirmed its commitment to sustainability, creativity and community engagement with a striking yuletide installation at Ikeja City Mall, Lagos.

The highlight of the activation was an iconic upcycled Christmas Tree crafted entirely from 2,500 recycled Jameson bottles. The visually captivating installation officially signalled the commencement of the brand’s much-anticipated 12 Days of Christmas celebration and served as a bold statement on environmental responsibility, demonstrating how creative reuse, effective waste management and culture can merge to inspire more conscious celebrations.

Running from 21 December 2025 to 1 January 2026, the celebration treated visitors to an exciting lineup of activities, including live music performances, cocktail demonstrations, candle-making workshops, karaoke sessions, a Christmas carol night, themed parties, Craft & Sip experiences and a grand New Year’s Eve concert.

Speaking on the initiative, the Managing Director of Pernod Ricard Nigeria, Michael Ehindero, expressed delight at the brand’s festive engagement with Lagosians.

“We are delighted to light up Lagos with our 12 Days of Christmas celebration. This initiative reflects our desire to create a unique and immersive festive experience that seamlessly blends sustainability, creativity and fun, while reinforcing our commitment to responsible drinking and community engagement,” Ehindero said.

He added that the Jameson Christmas Tree experience extends beyond seasonal festivities, emphasising the brand’s focus on connection and social impact.

“At Jameson, we believe in the power of connection and the importance of giving back to the community. We are proud to partner with Ikeja City Mall to deliver an unforgettable festive experience to Lagos and to create lasting memories with our guests,” he noted.

The celebration is open to the public, with attendees encouraged to share their experiences on social media using the hashtags #JamesonChristmasTree and #MustBeAJameson.

Pernod Ricard Nigeria is the local affiliate of the Pernod Ricard Group, a global leader in the wines and spirits industry, boasting a diverse portfolio of premium and luxury brands, including 16 of the world’s top 100 spirits brands.