Promasidor Reaffirms Support for Education and Child Nutrition on International Day of Education

Promasidor Reaffirms Support for Education and Child Nutrition on International Day of Education

Promasidor Nigeria has reiterated its commitment to advancing education and improving child nutrition in the country as the world marks the International Day of Education.

The leading food and beverage company said it continues to support learning outcomes through a combination of nutrition-focused products and education-driven initiatives designed to help Nigerian children achieve their full potential. According to the company, access to proper nutrition remains a critical factor in enhancing students’ ability to learn, grow and thrive.

Through initiatives such as the Ikun Milk Day programme, Promasidor has consistently provided dairy products fortified with essential nutrients to students across schools. The company noted that these products contain calcium, vitamins and other vital minerals that support bone development, cognitive performance and overall wellbeing.

Speaking on the company’s commitment, Promasidor Nigeria’s Chief Executive Officer, Francois Gillet, highlighted the strong connection between nutrition and education, stressing that well-nourished children are better positioned to succeed academically and in life.

He explained that Promasidor’s focus on nutrition-driven education support reflects its belief that improved dietary intake directly contributes to better educational outcomes and long-term societal development.

Beyond nutrition, Promasidor has sustained long-standing educational empowerment programmes aimed at guiding and inspiring young Nigerians. For nearly a decade, the company has implemented its flagship career guidance initiative, Harness Your Dream, which targets Junior Secondary School 3 (JSS 3) students at a crucial stage of academic and career decision-making.

The company has also invested over two decades in mathematics education through the widely acclaimed Cowbellpedia TV Quiz Show. In 2025, the competition, themed “Mega Minds,” was expanded to include broader subject areas such as Science, Technology, Engineering and Mathematics (STEM), reflecting evolving student interests and global educational trends.

The revamped Cowbellpedia now offers prize packages valued at up to ₦100 million, including cash rewards, laptops, learning equipment and product prizes. Top winners also benefit from an all-expense-paid educational excursion to South Africa.

Promasidor stated that these initiatives underscore its mission to contribute meaningfully to Nigeria’s educational development and demonstrate how private sector collaboration can help strengthen learning standards nationwide.

With a diverse portfolio of brands including Cowbell, Loya Milk, Miksi, Top Tea, Onga Seasoning, Twisco and Kremela, Promasidor Nigeria said it remains committed to engaging consumers through initiatives that deliver lasting social impact.