MAGGI Deepens Ramadan Connection with Tales of Ramadan Season 2, Nationwide Community Outreach

MAGGI Deepens Ramadan Connection with Tales of Ramadan Season 2, Nationwide Community Outreach

As Muslims across Nigeria commence the.  holy month of Ramadan, MAGGI has launched a nationwide campaign blending culturally rooted storytelling, consumer value offerings and grassroots community engagement.

Central to the initiative is Tales of Ramadan Season 2, a six-episode drama series that premiered at a high-profile event held at EbonyLife Place . The premiere featured abaya-themed fashion and décor inspired by the warmth and serenity of Ramadan, reflecting the brand’s deliberate alignment with the cultural and spiritual significance of the season.

Following the success of its first season, the new instalment expands its creative scope with richer storylines and enhanced cinematic production. Directed by Orire Nwani and produced by Goodness Emmanuel, the series explores themes of faith, food, family, friendship, forgiveness and freedom — mirroring the lived realities of Ramadan in many Nigerian homes.

Although each episode presents a distinct narrative, the overarching message centres on reflection, generosity and reconnecting with core values during the holy month. The series, which premiered on February 12, 2026, is currently airing weekly on terrestrial television, cable networks and major digital platforms nationwide.

Speaking at the premiere, Funmilayo Osineye, Category Manager, Culinary, said Ramadan represents a season where food transcends nourishment to symbolise generosity, reflection and togetherness. She noted that MAGGI’s engagement during the period goes beyond flavour, emphasising meaningful support for families observing the fast.

Beyond the screen production, the brand has rolled out several consumer-focused activations across the country. These include special extra-cube offers in MAGGI STAR sachets, in-store experiential activities in modern trade outlets where shoppers receive premium gifts, and complimentary nutrition guidance from certified nutritionists on maintaining balanced meals during fasting.

In line with the spirit of giving associated with Ramadan, MAGGI is also partnering with mosques and tertiary institutions nationwide to host Iftar pop-up events, targeting more than 100,000 consumers through shared meals and product sampling. The brand is further collaborating with selected influencers to support community-based give-back initiatives.

Through the integrated campaign, MAGGI seeks to position itself not only as a household seasoning brand but as a participant in the cultural and spiritual fabric of Ramadan, reinforcing its presence in Nigerian kitchens while strengthening emotional connections with consumers during the season.