Responsibility, Sustainability Drive Our Operations – Michael Ehindero, Pernod Ricard Nigeria

Responsibility, Sustainability Drive Our Operations – Michael Ehindero, Pernod Ricard Nigeria

The Managing Director of Pernod Ricard Group, Michael Ehindero, has reaffirmed that sustainability and responsible business practices remain at the core of the company’s operations, both locally and globally.

Ehindero stated that as part of the , a global leader in wines and spirits, environmental responsibility is embedded in the company’s corporate culture and long-term strategy rather than treated as an optional initiative.

“Given our extensive global footprint, we are acutely aware of our environmental impact. Sustainability is at the heart of how we conduct business, both globally and in Nigeria. Environmental responsibility is not an add-on for us; it is core to who we are,” he said.

He disclosed that the company has eliminated single-use plastics across its activations and office spaces, including plastic straws, disposable cups and bottled water. According to him, these efforts form part of a broader sustainability framework that also guides the group’s global production processes.

Ehindero added that the Nigerian subsidiary has implemented locally driven initiatives to address waste management challenges and promote circularity. Among these is the “Glass to Life” recycling programme, which focuses on collecting post-consumer glass bottle waste and reintegrating it into the circular economy.

“Through Glass to Life, and in collaboration with partners across the country, we are turning waste into value while reducing environmental harm. Local solutions are critical to addressing global sustainability challenges,” he noted.

Speaking on market dynamics, the managing director highlighted the growing trend of premiumisation, where consumers increasingly opt for higher-quality international spirits. He said the company is strategically positioned to leverage this shift through data-driven insights and a focus on premium categories.

“Our approach is guided by extensive research, which highlights where growth lies and how consumer tastes are changing. By focusing on premium categories and adapting to evolving expectations, we ensure the business remains aligned with both global priorities and local realities,” he said.

On brand positioning, Ehindero emphasised the importance of differentiation, noting that the company’s brands are built around distinct identities and experiences. He cited as representing audacity and luxury, and as embodying heritage and craftsmanship, adding that these attributes are brought to life through immersive events, artist collaborations and interactive activations.

Reflecting on his leadership philosophy, Ehindero said his vision draws inspiration from Obafemi Awolowo, while his business acumen is shaped by lessons from Warren Buffett and the courage of Akiko Dangote. He also noted that his moral grounding is influenced by his Christian faith.

He maintained that these values underpin responsible decision-making and ethical leadership, reinforcing the company’s commitment to sustainable growth and shared value creation in Nigeria.