Fidelity Bank Plc Deepens SME Support with April 2026 Masterclasses on Pricing, Digital Growth, Export Expansion

Fidelity Bank Plc Deepens SME Support with April 2026 Masterclasses on Pricing, Digital Growth, Export Expansion

Fidelity Bank Plc has intensified its support for small and medium enterprises (SMEs) with a series of high-impact masterclasses aimed at equipping Nigerian entrepreneurs with practical skills in pricing strategy, digital sales growth, and global market expansion throughout April 2026.

As part of its ongoing commitment to strengthening Nigeria’s SME ecosystem, Fidelity Bank has rolled out a structured masterclass series designed to enhance operational efficiency, improve profitability, and broaden market access for business owners across various sectors.

The initiative kicked off on April 10, 2026, with a session titled “Pricing That Works: How to Charge Right and Earn More” held at the Fidelity SME Hub in Gbagada, Lagos. The training focused on helping entrepreneurs adopt sustainable pricing models without alienating customers—an essential pillar for long-term business viability.

The session attracted about 100 SME operators who received hands-on guidance on critical areas such as cost analysis, value-based pricing, pricing psychology, and customer perception—key challenges faced by small businesses.

Building on the success and positive feedback from participants, the bank continued the programme with a second session, “Baking Masterclass: From Kitchen to Cashflow,” held on April 14 and 15, 2026. The practical workshop targeted bakers and food entrepreneurs, equipping them with techniques to improve product quality, ensure consistency, and boost revenue streams.

Speaking on the initiative, the Divisional Head of Small and Medium-scale Enterprises Banking at Fidelity Bank, Ugochi Osinigwe, reiterated the bank’s commitment to SME development.

“At Fidelity Bank, we believe that when SMEs succeed, the economy grows. That is why we have curated a suite of masterclasses that provide entrepreneurs with practical skills they can apply immediately,” she said.

Osinigwe noted that the programme goes beyond training, forming part of a broader strategy that includes business advisory services, funding support, market access, and capacity-building initiatives delivered through the Fidelity SME Hub and other SME-focused platforms nationwide.

She also highlighted the bank’s recent recognition as the Best Retail and SME Bank by Independent Newspapers, describing it as a testament to its sustained leadership in the sector.

The third session in the series, “Grow Online Sales on a Budget,” is scheduled for April 24, 2026, and will focus on helping entrepreneurs leverage affordable digital tools to increase visibility, customer engagement, and sales.

The final masterclass, “Take Your Business Global: One-on-One Trade Advisory,” will hold on April 29, 2026. It will provide personalized advisory support to SME owners on export readiness, cross-border payments, international market opportunities, and regulatory compliance.

Fidelity Bank, ranked among Nigeria’s leading financial institutions, serves over 10 million customers through its digital platforms, 255 business offices nationwide, and its United Kingdom subsidiary, FidBank UK Limited.

The bank has received several local and international recognitions, including awards for digital transformation, innovative mobile banking, investment banking services, and SME banking excellence, reinforcing its position as a key driver of Nigeria’s MSME growth.