FirstBank Appoints Olayinka Ijabiyi as Group Head of Marketing, Corporate Communications

FirstBank Appoints Olayinka Ijabiyi as Group Head of Marketing, Corporate Communications

FirstBank has confirmed the appointment of Olayinka Ijabiyi as its substantive Group Head, Marketing and Corporate Communications, a move the bank says strengthens its corporate governance framework as it advances its growth and transformation agenda.

Ijabiyi, a marketing and corporate communications professional with over 25 years of experience, takes on the role with immediate effect after serving in an acting capacity since December 2024.

In his new position, he will lead the development and execution of integrated marketing and corporate communications strategies across the bank’s operations. His responsibilities include overseeing brand and reputation management, executive positioning, corporate responsibility and sustainability initiatives, as well as strategic communications aligned with the institution’s business objectives.

Since joining FirstBank in 2011, Ijabiyi has held several leadership roles within the Marketing and Corporate Communications Department. These include Head of Brand Strategy and Special Projects, Head of Digital Marketing, and Head of Brand and Stakeholder Management.

Before his time at FirstBank, he built a diverse professional career spanning multiple sectors. He worked with organisations such as the British Council, Multichoice, MTN, and Etisalat Nigeria, where he contributed to brand development, corporate communications, and digital transformation initiatives.

Ijabiyi is widely regarded for his strategic leadership and ability to translate business goals into effective marketing and communication campaigns. Over the years, he has led major brand initiatives, including milestone anniversary campaigns and brand refresh programmes aimed at enhancing brand equity and operational efficiency.

He holds a Master’s degree in Public and International Affairs from the University of Lagos and a Bachelor’s degree in English Language from Ondo State University, Ado Ekiti. He is also a Fellow of the National Institute of Marketing of Nigeria (NIMN) and a member of the Nigerian Institute of Public Relations (NIPR).