Tomi Davies, Dr. Gbenga Afolabi to Unveil Africa’s First Ad-Agency GPT at MarkHack 5.0

Tomi Davies, Dr. Gbenga Afolabi to Unveil Africa’s First Ad-Agency GPT at MarkHack 5.0

LAGOS, Nigeria — Africa’s marketing and advertising industry is set for a major technological milestone as industry leaders unveil Ad-Agency GPT, described as the continent’s first generative artificial intelligence platform specifically designed for marketing and advertising agencies.

The groundbreaking platform will be officially launched at MarkHack 5.0, Nigeria’s flagship marketing, media and technology conference, scheduled for June 5, 2026, at the Oriental Hotel, Victoria Island, Lagos.

The unveiling will be led by renowned technology entrepreneur Tomi Davies, Collaborator-in-Chief at TVC Labs and founding President of ABAN, alongside Dr. Victor ‘Gbenga Afolabi, Group Chief Executive Officer of GDM Group.

Ad-Agency GPT is designed to transform how agencies operate by providing an intelligent, end-to-end system capable of handling multiple stages of the marketing process. The platform supports tasks ranging from interpreting client briefs and generating culturally relevant content to campaign planning, strategic analysis and content validation.

According to its developers, the platform incorporates deep contextual intelligence tailored to African markets, enabling it to understand consumer behaviour, regional language nuances, cultural dynamics and FMCG activation models. This localised approach is expected to address concerns surrounding the limited relevance of many global AI tools in African markets.

Industry stakeholders attending MarkHack 5.0 will witness live demonstrations showcasing the platform’s capabilities in campaign ideation, multi-format content generation and culturally adaptive strategy development. Organisers say the demonstrations will provide practical insights into how agencies can improve efficiency, enhance creativity and deliver more impactful campaigns across the continent.

The launch comes under the conference theme, “The Culture Algorithm: AI × Human Experience,” which will bring together leading voices from marketing, technology, policy and the creative industries to examine the growing influence of artificial intelligence on culture, identity and decision-making.

Developers of Ad-Agency GPT said the platform will debut with an open-access model to encourage widespread adoption across the marketing ecosystem. A premium Pro version featuring expanded output capacity, collaborative workspaces and access to GDM Group’s proprietary campaign playbooks is expected to be introduced as the platform evolves.

Observers believe the introduction of Ad-Agency GPT marks a significant step in Africa’s digital transformation journey, positioning artificial intelligence as a core infrastructure for marketing operations rather than merely a productivity tool.

The unveiling is also expected to reinforce MarkHack’s reputation as a platform for innovation and industry transformation while highlighting GDM Group’s role in advancing AI-powered marketing solutions across Africa.

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