Dangote Retains Nigeria’s Most Valuable Brand for Eighth Consecutive Year

Dangote Retains Nigeria’s Most Valuable Brand for Eighth Consecutive Year

LAGOS, Nigeria — Dangote Industries Limited has once again emerged as Nigeria’s Most Valuable Brand, retaining the top spot in the Top 50 Brands Nigeria 2025 ranking for the eighth consecutive year.

Now in its 13th edition, the annual report celebrates the most admired and resilient brands driving Nigeria’s economic growth. Dangote achieved a Brand Strength Measurement (BSM) Index of 86.3, reaffirming its position as Africa’s leading industrial conglomerate and the most trusted brand in the country.

The recognition underscores the Group’s long-standing commitment to industrial excellence, innovation, and social impact across key sectors such as cement, sugar, salt, fertiliser, and the newly commissioned petroleum refinery.

Speaking on the milestone, Mr. Anthony Chiejina, Group Chief Branding and Communications Officer of Dangote Industries Limited, said the award reflects the company’s unwavering dedication to quality and nation-building.

“This recognition is a testament to our consistent investment in quality, innovation, and brand integrity,” Chiejina said. “At Dangote, we believe that the soul of business is not just in making profit, but in making people happy—by creating opportunities, empowering communities, and contributing meaningfully to Nigeria’s industrial transformation.”

This year’s ranking also highlights the rising dominance of homegrown brands, with seven of the top ten positions occupied by Nigerian companies—demonstrating the resilience and competitiveness of local enterprises amid economic challenges.

According to Top 50 Brands Nigeria, the evaluation process considered seven key indicators, including popularity, category leadership, innovation, quality, and corporate social responsibility, to determine each brand’s BSM Index score.

Convener and Chief Brand Analyst of the platform, Mr. Taiwo Oluboyede, emphasized the importance of strong brands in national development.

“Brand is not just an essential component of an organisation—the brand is the organisation,” he stated. “This ranking serves as a mirror reflecting how strongly brands are performing in the hearts and minds of Nigerians.”

With operations spanning multiple industries and a growing global footprint, Dangote Industries continues to embody the spirit of industrial transformation—driving local production, job creation, and regional competitiveness.

Earlier in the year, the conglomerate clinched three major awards at the 15th Annual Brand Africa 100 ceremony held at Africa Hall, Addis Ababa, including the Most Admired African Brand title.