Rite Foods Renews Rite-on-the-Beach Partnership with POP Beach Club

Rite Foods Renews Rite-on-the-Beach Partnership with POP Beach Club

Rite Foods Limited, one of Nigeria’s leading food and beverage companies, has renewed its strategic Rite-on-the-Beach partnership with POP Beach Club, Lagos, reinforcing its commitment to environmental sustainability, community development, youth empowerment and education.

The Rite-on-the-Beach initiative is a community-driven, points-based plastic recovery programme designed to combat plastic pollution along Lagos coastal areas while delivering social benefits to underserved communities.

The renewed partnership builds on the success of previous engagements that combined beach clean-up exercises, environmental education, advocacy and community collaboration to promote responsible waste management practices across Lagos State.

Speaking on the partnership renewal, Mr. Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, said the initiative reflects the company’s holistic approach to sustainability.

“At Rite Foods, sustainability goes beyond environmental responsibility. It is about creating shared value for people, communities and future generations. Renewing our partnership with POP Beach Club allows us to integrate environmental action with education, youth empowerment and community development in a practical and measurable way,” he said.

The programme aligns with Rite Foods’ EYEC Sustainability Pillars, particularly through the exchange of recovered plastic waste for school supplies, a model that directly supports learning continuity for children and dependents within participating communities.

Through the partnership, Rite Foods will continue to engage young people as environmental advocates, fostering leadership, responsibility and awareness around sustainability through structured clean-up and plastic recovery activities. The initiative contributes to cleaner beaches, reduced marine pollution and a healthier ecosystem.

Also speaking, Mr. Akin Disu, Convener and Chief Executive Officer of POP Beach Club, described the collaboration as impactful and community-focused.

“Our partnership with Rite Foods has shown that environmental action can be visible, impactful and community-driven. We are committed to deepening this impact and using our platform to drive positive social change,” he said.

Since its launch in 2020, the Rite-on-the-Beach initiative has influenced waste disposal habits and encouraged long-term thinking around community-led environmental stewardship. The programme engages undergraduates through awareness campaigns, residency and volunteering activities, creating a pipeline of informed young advocates for responsible waste management.

In 2025, the Plastic Free July campaign delivered under the initiative recorded the recovery of over 40 tonnes of plastic waste in Lagos within one month, translating awareness into tangible environmental action.

Overall, the Rite-on-the-Beach initiative demonstrates how purposeful partnerships can move plastic pollution beyond isolated clean-up efforts and position environmental responsibility as a shared duty among communities, private sector players and other stakeholders.

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